Saturday, May 23, 2026

How Data Turns Live Games Into Stories with Mark Holland, SVP Media Products at Sportradar

Tim sits down with Mark Holland, SVP Media Products at Sportradar, unpacking their new sports media report and the five pillars powering the next generation of sports viewing — from real-time probability overlays to AI-driven personalization at scale.Data isn't a stat — it's a story machine. The box score is table stakes. What Sportradar is building goes further: real-time context that turns an ordinary hit into a career milestone, a routine shot into a geometry lesson in probability. The fan doesn't consume data. They feel it.1:00 – How the report frames modern fan behavior and content personalization2:36 – From box scores to broadcast context — what data actually does on-screen7:10 – What "interrogating the data" means and why it changes storytellingForesight and GameFrame: two products redefining the live broadcast layer. Foresight surfaces real-time probabilities inside the viewing experience. GameFrame virtualizes player movement from tracking data — not X's and O's, but the exact path a player took and why it worked. Both reflect the same thesis: interactivity is inseparable from insight.3:59 – Tim's son's math project — and why it mirrors what Peacock and the NBA are already doing5:48 – GameFrame: visualizing the "how" behind the play, not just the outcome5:25 – How AI lets partners personalize different experiences to different fans at scaleInnovation is coming from every direction at once. Leagues are collecting more data than ever. Media companies are closest to the end user. Sportradar sits in the middle — translating all of it into experiences that scale across broadcast, streaming, digital, and international marke

May 8, 2026

How AdGood Unlocks Premium Streaming TV Inventory For Nonprofits On Any Budget with Kris Johns, Founder of AdGood Foundation

Tim sits down with Kris Johns, Founder of AdGood, a 501(c)3 that aggregates unused premium streaming inventory from Samsung Ads, LG, A+E, and Scripps — making it available to nonprofits at 70%+ off, with budgets as small as $250.Key TakeawaysThe donated media model is broken. Most nonprofits never get access, and those who do receive a one-time impression dump with no way to iterate or optimize.1:26 – Why the existing pipeline leaves most nonprofits behind2:10 – What 3.5B impressions/month means for hyperlocal and national campaigns3:19 – How the rate structure gives small nonprofits first-ever access and large ones 4x leverageCTV builds donor trust. TV legitimized the Red Cross and St. Jude. Streaming now offers that same credibility — with targeting and attribution.4:35 – Why TV builds trust digital channels can't replicate8:07 – A Thousand Oaks special needs baseball team added six families on $25011:12 – Why publishers benefit: better viewer experience, brand affinity, local relevanceAI creative removes the last barrier. AdGood's ad manager turns a URL into a broadcast-ready 30-second spot in under four minutes — voiceover, music, Google VEO B-roll, QR code included.5:36 – How the ad manager works6:38 – Case Study: $200–$400/mo → +433% donations, +233% event turnoutThe origin story. Kris kept showing up to an empty Red Cross blood drive. Three months later, AdGood launched. 120+ nonprofit partners in year one.9:14 – The Red Cross moment10:37 – How AdGood went from in idea to live in 90 daysGet Involved Nonprofits: adgood.org · Publishers & ad tech