Become a contributor

Track the future of TV, daily:

Amazon and Roku ink CTV ad alliance serving 80 million homes

Amazon Ads and Roku form an exclusive CTV advertising alliance, reaching 80 million U.S. households by Q4 2025.

Top Stories:

Streaming TV viewership overtakes cable and broadcast for the first time: Nielsen

How DoubleVerify’s new AI tool ‘DV Authentic’ tackles walled garden ad dilemmas

Comscore, Adelaide, and PubMatic parter up on attention metrics to sharpen programmatic buys

LG powers up partner TVs with smarter AI-driven webOS Hub 3.0

Supply Side

View More

Amazon and Roku ink CTV ad alliance serving 80 million homes

NWA wrestling show pins down exclusive Roku streaming deal

Primetime is dead, flexibility is king for streaming ads, says new study from Roku & MAGNA

OpenSincera signals a new ‘Programmatic 3.0’ era, but are culture and data ready?

WBD’s ‘Storyverse’ bets on nostalgia and familiar characters to revamp its ad supply

Netflix overhaul adds AI-driven search and TikTok-style discovery

iSpot report shows linear TV spend rising despite falling viewership as advertisers chase quality

As cable subscribers dwindle, ESPN bets on a new streaming strategy to capture sports fans

NBCUniversal bets on NBA to transform Peacock into a sports streaming powerhouse

Now in 90M households, Roku shifts from incremental player to advertising powerhouse

Demand Side

View More

Shoppable TV viewers want value, not just vanity personalization: Roku & Dentsu study

How tariff whiplash is reshaping consumer values and spending habits

How gaming is driving CTV’s destiny to reshape performance marketing

Netflix doubles down on live engagement with a revamped Tudum event

Big Tech blasted in new report for fueling ‘industrial scale’ video piracy

CTV recaptures cord cutters attention and lost dollars, all while fostering real connection

Experts say it’s a ‘buyer’s market’ ripe for advertisers to seize control and reshape media deals

Borrell report highlights $100 billion milestone for local advertising’s digital dominance

How TelevisaUnivision plans to captivate Gen Z from microdramas to music festivals

Google declares the end of the linear marketing funnel at IAB NewFronts

Ad Technology

View More

Comcast’s FreeWheel & German media leader ProSiebenSat.1 team up to tackle European ad maze

How DoubleVerify’s new AI tool ‘DV Authentic’ tackles walled garden ad dilemmas

Comscore, Adelaide, and PubMatic parter up on attention metrics to sharpen programmatic buys

LG powers up partner TVs with smarter AI-driven webOS Hub 3.0

Netflix expands ad reach in fresh programmatic deal with Yahoo

Uber targets ‘Gen Uber’ with immersive brand experiences in-app and on the road

Lyft picks up its ad game with new video formats and measurement pacts

With Xandr gone, marketers turn to AI-enabled storytelling and raw data

Navigating the video vortex and the future of FAST channel investment in regulated industries

Google’s Flow and Veo 3 AI filmmaking tools spark endless creativity and concerns

Measurement

View More

Streaming TV viewership overtakes cable and broadcast for the first time: Nielsen

Measurement trifecta brings clarity to ad performance as attribution models falter

Streaming giants bulk up on sports, with the major players dominating distro: Nielsen/Gracenote

March Madness and ‘The White Lotus’ propel WBD to top viewing gains: Nielsen

EDO challenges traditional TV metrics with new outcome-focused planning software

Golf’s viewership rebounds as McIlroy wins the Masters

YouTube tops streaming as Disney steps back in Nielsen’s latest report

Latest

View More

Honda takes the wheel for LA28 Olympics

Disney buys all of Hulu, vows to keep linear TV in the mix

WBD’s Big Breakup: Streaming & studios spin off from cable

Paramount drops WPP for Publicis amid Skydance merger

NHL & Sony partner to bring fans AI-driven visuals and immersive broadcasts

Customer value takes center stage following Google antitrust ruling

Netflix finally reinvents its TV interface with AI-driven search and vertical discovery

We’re witnessing the evolution of search in real time, as Google, others go all-in on AI

How personalized CTV ads are creating a new channel for brand loyalty when it’s needed most

DOJ’s win over Google exposes platform over-reliance, likely to hit small businesses hardest

© Copyright 2025 State of Streaming