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Did PubMatic Just Compress the Streaming Supply Chain Into a Single Prompt?
ESPN Showed the Receipts: Who's Actually Watching Women's Sports
Netflix Wants More NFL Games And It's Raising Prices to Pay for Them
The Vertical Shift Part Two: When The Derivative Became the Product
Less Basketball, Better Ratings: Does The NBA Sell Too Many Minutes?
AI Buys Your Ad Break Now: How FreeWheel's AI Infrastructure Works (RESEARCH)
The Scoop: March Madness Breaks Every Record, Netflix Opens MLB, And A Rundown Across Leagues
Comcast Advertising Unveils Outcomes+, Adds Prime Video Access for Local Buyers (CASE STUDY)
The $1,500 Problem: Our Case to the FCC on Live Sports Access
Todd Nicolini Explains Why Streaming Measurement Is Broken + Exclusive Research On The Creator Economy
Did PubMatic Just Compress the Streaming Supply Chain Into a Single Prompt?
ESPN Showed the Receipts: Who's Actually Watching Women's Sports
Netflix Wants More NFL Games And It's Raising Prices to Pay for Them
The Vertical Shift Part Two: When The Derivative Became the Product
Less Basketball, Better Ratings: Does The NBA Sell Too Many Minutes?
AI Buys Your Ad Break Now: How FreeWheel's AI Infrastructure Works (RESEARCH)
The Scoop: March Madness Breaks Every Record, Netflix Opens MLB, And A Rundown Across Leagues
Comcast Advertising Unveils Outcomes+, Adds Prime Video Access for Local Buyers (CASE STUDY)
The $1,500 Problem: Our Case to the FCC on Live Sports Access
Todd Nicolini Explains Why Streaming Measurement Is Broken + Exclusive Research On The Creator Economy

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Did PubMatic Just Compress the Streaming Supply Chain Into a Single Prompt?
Did PubMatic Just Compress the Streaming Supply Chain Into a Single Prompt?
AI
April 1, 2026

Did PubMatic Just Compress the Streaming Supply Chain Into a Single Prompt?

April 1, 2026
ESPN Showed the Receipts: Who's Actually Watching Women's Sports
ESPN Showed the Receipts: Who's Actually Watching Women's Sports
Supply Side
March 31, 2026

ESPN Showed the Receipts: Who's Actually Watching Women's Sports

March 31, 2026
Netflix Wants More NFL Games And It's Raising Prices to Pay for Them
Netflix Wants More NFL Games And It's Raising Prices to Pay for Them
Supply Side
March 31, 2026

Netflix Wants More NFL Games And It's Raising Prices to Pay for Them

March 31, 2026
The Vertical Shift Part Two: When The Derivative Became the Product
The Vertical Shift Part Two: When The Derivative Became the Product
Supply Side
March 31, 2026

The Vertical Shift Part Two: When The Derivative Became the Product

March 31, 2026
Less Basketball, Better Ratings: Does The NBA Sell Too Many Minutes?
Less Basketball, Better Ratings: Does The NBA Sell Too Many Minutes?
Supply Side
March 30, 2026

Less Basketball, Better Ratings: Does The NBA Sell Too Many Minutes?

March 30, 2026
AI Buys Your Ad Break Now: How FreeWheel's AI Infrastructure Works (RESEARCH)
AI Buys Your Ad Break Now: How FreeWheel's AI Infrastructure Works (RESEARCH)
AI
March 30, 2026

AI Buys Your Ad Break Now: How FreeWheel's AI Infrastructure Works (RESEARCH)

March 30, 2026
The Scoop: March Madness Breaks Every Record, Netflix Opens MLB, And A Rundown Across Leagues
The Scoop: March Madness Breaks Every Record, Netflix Opens MLB, And A Rundown Across Leagues
Measurement
March 30, 2026

The Scoop: March Madness Breaks Every Record, Netflix Opens MLB, And A Rundown Across Leagues

March 30, 2026
Comcast Advertising Unveils Outcomes+, Adds Prime Video Access for Local Buyers (CASE STUDY)
Comcast Advertising Unveils Outcomes+, Adds Prime Video Access for Local Buyers (CASE STUDY)
Measurement
March 27, 2026

Comcast Advertising Unveils Outcomes+, Adds Prime Video Access for Local Buyers (CASE STUDY)

March 27, 2026
The $1,500 Problem: Our Case to the FCC on Live Sports Access
The $1,500 Problem: Our Case to the FCC on Live Sports Access
Measurement
March 27, 2026

The $1,500 Problem: Our Case to the FCC on Live Sports Access

March 27, 2026
Todd Nicolini Explains Why Streaming Measurement Is Broken + Exclusive Research On The Creator Economy
Todd Nicolini Explains Why Streaming Measurement Is Broken + Exclusive Research On The Creator Economy
Measurement
March 27, 2026

Todd Nicolini Explains Why Streaming Measurement Is Broken + Exclusive Research On The Creator Economy

March 27, 2026
YouTube Found Liable As A Streaming Platform In Landmark Addiction Trial
YouTube Found Liable As A Streaming Platform In Landmark Addiction Trial
Supply Side
March 26, 2026

YouTube Found Liable As A Streaming Platform In Landmark Addiction Trial

March 26, 2026
Ford Just Rebuilt Its Funnel But Dealers Weren't in the Blueprint.
Ford Just Rebuilt Its Funnel But Dealers Weren't in the Blueprint.
Supply Side
March 25, 2026

Ford Just Rebuilt Its Funnel But Dealers Weren't in the Blueprint.

March 25, 2026
The Aggregator Paradox: How Roku And Amazon Are Architecting The Streaming TV Ecosystem
The Aggregator Paradox: How Roku And Amazon Are Architecting The Streaming TV Ecosystem
Ad Tech
March 25, 2026

The Aggregator Paradox: How Roku And Amazon Are Architecting The Streaming TV Ecosystem

March 25, 2026
Update: Scripps Just Launched the First Women's Sports Network in Free Ad-Supported Streaming
Update: Scripps Just Launched the First Women's Sports Network in Free Ad-Supported Streaming
Supply Side
March 25, 2026

Update: Scripps Just Launched the First Women's Sports Network in Free Ad-Supported Streaming

March 25, 2026
Amazon MX Player Launches Fatafat, Bringing Microdrama to 250 Million Users in India
Amazon MX Player Launches Fatafat, Bringing Microdrama to 250 Million Users in India
Supply Side
March 24, 2026

Amazon MX Player Launches Fatafat, Bringing Microdrama to 250 Million Users in India

March 24, 2026
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