
Top Story of the DayJul 2026 · 14 min read
Attention Capital | A Weekly Column by Josh Stein - Part Two: The Wrong Wrapper
Most Recent
The New Reality for Cord-Cutters: Plex Overhauls Premium Tier PricingJul 2026 · 1 min read
This Week's StreamScoop Streaming TV GuideJul 2026 · 12 min read
California's Streaming Ad Volume Law Upends Agency PlaybooksJul 2026 · 2 min read
The End of Loud Streaming Ads: How California's SB 576 Reshapes National MediaJul 2026 · 2 min read
Measurement
The World Cup's Viewership Record Numbers Have a Footnote. This is the Footnote.Jun 2026 · 7 min read
Sports Has a Measurement Problem. Russell Fink Has Been Living It for Two Decades.Jun 2026 · 1 min read
SOS. ExclusiveJune USPI: Three Macro Themes Shaping the Unified Streaming Power Index (USPI)Jun 2026 · 4 min read
SOS. ExclusiveHow Vizio Fits Into the Walmart Connect Stack and Why Google, YouTube, Yahoo, and Magnite MatterJun 2026 · 3 min read
The Clock Is Being Redrawn But Has Your Daypart Strategy Caught Up?Jun 2026 · 2 min read
Ad Tech
California's Streaming Ad Volume Law Upends Agency PlaybooksJul 2026 · 2 min read
Instagram Tests Horizontal Video on TVs as Streamers Move to MobileJun 2026 · 1 min read
Walmart Buys Vibe.co and the Self-Serve Future of CTV Just Got a Retail SpineJun 2026 · 4 min read
Frequency Wants to Change FAST's Ad Unit, Not Add More PodsJun 2026 · 1 min read
SOS. ExclusiveViantAI Decisioning Redefines the DSP: What Does It Mean for Advertisers?May 2026 · 3 min read
AI
Gaming the Front of the Line: A New State of Streaming Contributor Enters the ChatJun 2026 · 3 min read
Your Ad Stack Was Automated on Both Ends Simultaneously. What Should You Know?Jun 2026 · 3 min read
SOS. ExclusiveAI Personalization at Scale: Lessons Media Can Learn from Telecom CX PlatformsJun 2026 · 6 min read
SOS. ExclusiveThe IAB Filed a Court Brief and Released AI Guidelines in the Same Week. What Does it Mean for Streaming TV Measurement?Jun 2026 · 2 min read
SOS. ExclusiveHow Streamers Show Up: Reelgood's AI Discoverability Study Reveals a Big Challenge For StreamingJun 2026 · 2 min read
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