AI
SOS. ExclusiveThe Great Transatlantic Streaming Divide: An Interview with Hemant Soni and Rahul Bhatia
By Editorial Team
Gaming the Front of the Line: A New State of Streaming Contributor Enters the Chat
By Adam Frantz
Your Ad Stack Was Automated on Both Ends Simultaneously. What Should You Know?
By SOS. News Desk
SOS. ExclusiveAI Personalization at Scale: Lessons Media Can Learn from Telecom CX Platforms
By Hemant Soni, AI Architect
SOS. ExclusiveThe IAB Filed a Court Brief and Released AI Guidelines in the Same Week. What Does it Mean for Streaming TV Measurement?
By Tim Rowe
SOS. ExclusiveHow Streamers Show Up: Reelgood's AI Discoverability Study Reveals a Big Challenge For Streaming
By Tim Rowe
Measured, Adform, and Adsquare Launched Agentic Measurement Tools This Week. What Does It Mean For Your Agency?
By SOS. News Desk
SOS. ExclusiveWhy Snowflake's $6B AWS Commitment and Natoma Acquisition Matters for Streaming
By SOS. News Desk
From the Classroom to the Broadcast: How Sportradar Makes Live Sports Data Tell Stories
By Tim Rowe
Anoki's Context IQ Gives Spectrum Reach and LG Ad Solutions a Real-Time Brand Safety Layer for Live News.
By Tim Rowe
QVC Files Chapter 11: The Evolution Of Shoppable TV
By Tim Rowe
The IAB Phone Book for AI Agents.
By Tim Rowe
FreeWheel Extends AI Stack With Contextual Targeting Layer for Premium Video
By SOS. News Desk
PMG Just Wired Its Alli Agentic Buying OS to Industry Standards. Here Is Why That Matters.
By Tim Rowe
Did PubMatic Just Compress the Streaming Supply Chain Into a Single Prompt?
By Tim Rowe
AI Buys Your Ad Break Now: How FreeWheel's AI Infrastructure Works (RESEARCH)
By SOS. News Desk
Is Streaming TV Using AI to Automate Its Own Waste?
By Tim Rowe
Google’s search empire under siege as Apple eyes AI alternatives
By SOS. News Desk
Cloud and AI: The Full-Stack Automation of Live Sports
By SOS. News Desk
Formula 1 and Salesforce Deploy AI Agents to Onboard Fans
By SOS. News Desk
Netflix Acquires Ben Affleck's AI Filmmaking Company InterPositive
By SOS. News Desk
The Beautiful Game's Hidden Revenue Stream
By Tim Rowe
AWS Launches AI to Turn Live TV into TikToks in Real-Time
By SOS. News Desk
YouTube is Bringing its AI Chatbot to Your Smart TV Screen
By SOS. News Desk
NBCU Taps Google's Gemini to Overhaul AI Olympics Guide
By SOS. News Desk
Disney Gives OpenAI a $1 Billion Bet to Animate Its IP
By SOS. News Desk
Paramount+ rebrands top tier, drops ‘Showtime’ to simplify streaming identity
By SOS. News Desk
Paramount drops WPP for Publicis amid Skydance merger
By SOS. News Desk
Netflix dethrones Disney as analyst’s top media pick amid economic pressures
By SOS. News Desk
Disney buys all of Hulu, vows to keep linear TV in the mix
By SOS. News Desk
Doctor who’s future unravels as Disney+ deal collapses
By SOS. News Desk
Adweek-Led Study Finds AI Isn’t Eliminating Marketing Jobs, But It’s Making Them Brutally Demanding
By SOS. News Desk
iSpot's Sage AI Promises to Tell Marketers if Their Ads Are Working
By SOS. News Desk
Anthropic's Super Bowl Ad Challenges OpenAI's Ad-Supported AI Future
By SOS. News Desk
Lionsgate Taps AI Insider to Navigate Hollywood's IP Minefield
By SOS. News Desk
Meta's Ad Machine Funds $135 Billion AI Push
By SOS. News Desk
YouTube Nears 30B Videos, But 99% Are Just AI Training Data
By SOS. News Desk
NBA Bets On AI and 3D Replays for its Next Growth Spurt
By SOS. News Desk
xAI Closes Massive $20 Billion Round to Fuel AI Arms Race
By SOS. News Desk
Reddit Enters AI Ad Wars With ‘Max Campaigns’ Tool
By SOS. News Desk
Samsung Bakes AI Into Its Freestyle+ Portable Projector
By SOS. News Desk
YouTube Boots Two Channels for AI-Generated Fake Movie Trailers
By SOS. News Desk
Amazon Yanks Botched ‘Fallout’ AI Recap After Fan Backlash
By SOS. News Desk
Samba TV Secures $60M to Fuel AI Ad Push and Buying Spree
By SOS. News Desk
Comscore: AI Is Now a Mainstream Habit, Upending Search and Ads
By SOS. News Desk
AI Boom Pushes Commerce Media Past TV in Ad Spend Forecast
By SOS. News Desk
Amazon’s New AI Trick Lets You 'Jump to the Scene' on Fire TV
By SOS. News Desk
Genius Sports Injects AI-Powered Ads into Live NBA Broadcasts
By SOS. News Desk
Prime Video’s New AI Is Your Personal ‘Previously On’ Director
By SOS. News Desk
Google's TV Gets a Gemini-Powered Brain Transplant
By SOS. News Desk
Vince Gilligan's New Show 'Pluribus' Has a Four-Word Jab for AI
By SOS. News Desk
Even as Streaming Grows, Radio Persists as America's Mass Reach Media
By SOS. News Desk
Is AI the Unlikely Hero Advertising Needs to Rediscover Its Storytelling Roots?
By SOS. News Desk
WBD eyes split as streaming success contrasts with cable decline
By SOS. News Desk
Amazon has ben quietly doubling Prime Video ad volume: Adweek
By SOS. News Desk
Amazon bets on AI to make ads a natural part of your Prime Video journey
By SOS. News Desk
Standout brands lead with bold humanity and emotional resonance, not just efficiency
By SOS. News Desk
AI-driven OneFox platform positions Fox as a leader in converged media
By SOS. News Desk
Slapshot’s New AI Slashes VFX Drudgery to Minutes
By SOS. News Desk
Spectrum Reach Taps AI to Create 15,000+ Ads for Local Businesses
By SOS. News Desk
YouTube Deploys AI to Hunt Creator Deepfakes
By SOS. News Desk
Vibe.co Lands $50M in Latest Effort to Bring AI-Driven Performance Ads to TV
By SOS. News Desk
DirecTV’s New AI Screensavers Will Put You Inside the Ad
By SOS. News Desk
DirecTV Taps AI to Turn Your Idle TV Into a Shopping Portal
By SOS. News Desk
YouTube's New AI Report Bridges the Paid and Organic Divide
By SOS. News Desk
OpenAI's Sora 2 Launch Ignites Copyright Firestorm and a Swift Reversal
By SOS. News Desk
Prime Infuses NBA Broadcasts With Live Betting and AI
By SOS. News Desk
Can Authenticity Survive the Age of AI, Automation, and Ad-Tech?
By SOS. News Desk
Microsoft's Copilot 'AI Companion' Lands on Samsung's 2025 TVs
By SOS. News Desk
NFL Embraces AI: Microsoft Partnership Elevates Game-Day Experience
By SOS. News Desk
New report says AI’s algorithmic snowball is slashing broadcast from ad budgets
By SOS. News Desk
Advertisers embrace AI for video, but demand sales, not just views: IAB
By SOS. News Desk
Appeals court kills FTC’s ‘Click-to-Cancel’ rule
By SOS. News Desk
Was WBD’s split a ‘corporate organ rejection’?
By SOS. News Desk
Google’s antitrust woes may spark change, but the ad tech revolution won’t happen overnight
By SOS. News Desk
FCC signals overhaul of TV ownership rules, opening door for consolidation
By SOS. News Desk
FCC’s plan to scrap old cable rules ignites fierce fight over streaming
By SOS. News Desk
WBD’s Big Breakup: Streaming & studios spin off from cable
By SOS. News Desk
Honda takes the wheel for LA28 Olympics
By SOS. News Desk
NHL & Sony partner to bring fans AI-driven visuals and immersive broadcasts
By SOS. News Desk
Customer value takes center stage following Google antitrust ruling
By SOS. News Desk
Netflix finally reinvents its TV interface with AI-driven search and vertical discovery
By SOS. News Desk
Google’s Flow and Veo 3 AI filmmaking tools spark endless creativity and concerns
By SOS. News Desk
We’re witnessing the evolution of search in real time, as Google, others go all-in on AI
By SOS. News Desk
DOJ’s win over Google exposes platform over-reliance, likely to hit small businesses hardest
By SOS. News Desk
How personalized CTV ads are creating a new channel for brand loyalty when it’s needed most
By SOS. News Desk
Snap targets ad growth with more AI innovations and hyperfocus on Gen Z
By SOS. News Desk
Charter and Cox merge to form America’s largest cable provider, challenging Comcast
By SOS. News Desk
From HBO Max to Max to HBO Max, WBD acknowledges the irony and leans into the re-re-rebrand
By SOS. News Desk
Netflix overhaul adds AI-driven search and TikTok-style discovery
By SOS. News Desk
Microsoft shutters Xandr, pivots to AI-driven ad platform
By SOS. News Desk
YouTube tests duo subscription model, following Spotify’s successful playbook
By SOS. News Desk
OpenAI’s ChatGPT shopping feature challenges Google’s ad-driven search model
By SOS. News Desk
Google’s antitrust woes forcing marketers to accelerate investment in social channels
By SOS. News Desk
As AI takes over media, radio listeners still crave human connection
By SOS. News Desk
Rogers extends NHL partnership, promising more games and fewer blackouts
By SOS. News Desk
Spotify announces expanded targeting, Gen AI tools for audio advertisers
By SOS. News Desk
Plex’s price hike is a sign of the times in streaming
By SOS. News Desk