| 1 |  | Roku clinches the top spot because it controls the physical and virtual gateway to television, making it an essential purchase during the densest live-sports month on record. Because every major streaming service must launch through its interface, advertisers win by capturing massive, high-intent audiences at the absolute point of discovery before they ever click into a specific app. | 1 | — | $ |
| 2 |  | Amazon offers an unmatched, full-funnel ecosystem by holding elite positioning across the operating system, premium addressable app inventory, and owned live-sports rights. Advertisers benefit from direct access to premium, non-wrapper live sports inventory combined with closed-loop attribution driven by Amazon's massive retail data footprint. | 4 | — | $$ |
| 3 |  | Peacock leverages its ownership of premium live sports and Spanish-language World Cup broadcast rights to dominate engagement without relying on third-party aggregators. For advertisers, this means high-momentum, premium ad availability tied to massive cultural events where the broadcaster controls both the feed and 100% of the ad inventory. | — | 5 | $$$ |
| 4 |  | Following the consolidation of Hulu and the active tiling of ESPN across its platform, Disney+ has transformed into a scaled, multi-genre powerhouse. Advertisers gain a highly streamlined, massive footprint that merges top-tier entertainment with live sports, effectively capturing cross-demographic audiences on a single surface. | — | — | $$$$ |
| 5 |  | As the absolute leader in live sports momentum with the NBA Finals and Stanley Cup Final, ESPN remains the gold standard for high-impact, live-reach environments. Advertisers pay a premium CPM here because they are buying owned, non-wrapper inventory during the highest-rated television broadcasts of the season. | — | 1 | $$$$ |
| 6 |  | By absorbing Pluto TV, Paramount+ has successfully paired a premium, hit-driven SVOD catalog with a highly accessible FAST "front porch." This creates a balanced, scaled environment for advertisers looking for both prestige placements and continuous, addressable mass reach. | — | — | $$$$ |
| 7 |  | While HBO Max remains an elite destination for high-CPM prestige content and targeted addressable ads, its loss of the NBA broadcasting rights severely cripples its live sports momentum. Advertisers should look here for high-quality, culturally relevant entertainment environments, but look elsewhere for real-time sports scale. | — | — | $$$$ |
| 8 |  | Netflix maintains massive scale and commands top-tier CPMs, but its complete absence from the current June live sports landscape limits its immediate seasonal urgency. Advertisers should view it as a premier destination for cinematic storytelling, keeping in mind that its blockbuster sports inventory is a back-half story. | — | — | $$$$ |
| 9 |  | Tubi is experiencing a major surge by pairing free addressable supply with Fox-owned, non-wrapper World Cup coverage. This presents advertisers with an incredibly cost-effective, high-momentum vehicle to capture massive sports audiences without paying traditional linear premium rates. | — | — | $ |
| 10 |  | Running in 46 million ad-supported households, Samsung offers the largest pure OEM home-screen footprint on the market. Advertisers can utilize this layer to buy high-impact native display ads that capture consumer attention the exact second the television screen turns on. | 2 | — | $ |
| 11 |  | LG provides a highly scaled operating system footprint that captures over 25 million ad-supported households via its native home screen and LG Channels. It represents a vital, non-fragmented buy for advertisers looking to secure broad, top-of-funnel reach before viewers disappear into ad-free premium tiers. | 3 | — | $ |
| 12 |  | Anchored by Walmart ownership, Vizio bridges the gap between home-screen media placements and first-party retail purchase data. This enables advertisers to run highly targeted, closed-loop CTV campaigns where ad exposure can be directly tied to actual register sales. | 5 | — | $ |
| 13 |  | Packing the combined distribution muscle of Comcast and Charter, Xumo offers a growing OEM front door with an enterprise-grade ad stack. Advertisers should eye this platform for robust, infrastructure-backed scale that targets cord-cutters right at the hardware level. | — | — | $ |
| 14 |  | Google bypasses the expense of manufacturing proprietary TV sets by aggressively embedding its OS into high-volume retail movers like TCL and Hisense, while anchoring store shelves with its own premium Google TV Streamer and Walmart's ultra-affordable, white-label onn. devices. This dual-lane retail strategy inserts Google's ad-supported interface directly into both premium tech households and value-driven mass markets at the point of purchase. | — | — | $ |
| 15 |  | Despite drawing massive sports audiences for the World Cup and Sunday Ticket, YouTube TV operates as a wrapper that passes the vast majority of its ad inventory back to the networks. Advertisers must understand that while its reach is massive, sellable ad availability is structurally limited to local and dynamic avails. | — | 3 | $$$$$ |
| 16 |  | Fubo is actively trying to break through the wrapper ceiling by migrating its ad inventory directly onto the Disney Ad Server stack. This allows advertisers to buy a hyper-concentrated, highly loyal sports audience at a premium rate, pitched seamlessly alongside legacy giants like ESPN and Hulu. | — | 4 | $$$$ |
| 17 |  | Crunchyroll bypasses mass-scale metrics to deliver an incredibly loyal, hyper-engaged anime audience with unmatched community stickiness. Advertisers looking for cultural relevance over raw numbers can tap into an elite, hard-to-reach demographic that cannot be easily replicated on broad streaming platforms. | — | — | $$$ |
| 18 |  | As a brand-new, direct-to-consumer destination launching straight into the World Cup, Fox One holds high live-sports momentum but lacks foundational scale. Because Fox owns the feed, advertisers get clean access to premium inventory, though they must pair it with other platforms to achieve meaningful reach. | — | 2 | $$$$ |
| 19 |  | Philo operates as a low-cost, entertainment-focused skinny bundle with minimal sports presence and very little sellable ad inventory. It matters to advertisers primarily as a niche, highly stable budget wrapper for reaching specific cord-cutting lifestyle demographics. | — | — | $$$ |
| 20 |  | Sitting at the bottom of the board, DirecTV Stream represents the inherent risk of the wrapper model after suffering catastrophic mid-series blackouts during the Stanley Cup Final. Advertisers should approach with extreme caution, as severe carriage disputes directly threaten live-ad delivery during critical cultural moments. | — | — | $$ |
