Tuesday, April 7, 2026

How Media Placement Value Quantifies Attention for Streaming Apps with Lucas Bertrand, CEO of Looper Insights

In this episode, Tim Rowe sits down with Lucas Bertrand, CEO of Looper Insights, a merchandising intelligence company auditing connected TV platforms across 25 countries and 250 devices to help streamers understand where their content shows up and what that placement is worth. The conversation covers why streaming content discovery is fundamentally a merchandising problem, how the aggregator paradox is creating blind spots for consumers and platforms alike, why piracy thrives where the legitimate experience fails, and what live sports signposting errors reveal about the industry's growing pains.Key TakeawaysStreaming Discovery Is a Shelf Space Problem Just like physical retail, where product placement drives sales, the position and visibility of titles on connected TV home screens directly determines whether content gets watched. 1:23 – How Looper Insights audits connected TV platforms and why the physical retail merchandising analogy applies directly to streaming.3:35 – Why every title is a SKU and how quantifying the SKU universe across platforms, apps, and hardware is the core challenge.9:23 – How Looper's media placement value metric gives partner marketing teams a consistent way to compare placement across Samsung, LG, Roku, and beyond.The Aggregator Paradox Is Creating Costly Blind Spots Prime Video Subscriptions has become the biggest acquisition channel for most streaming apps, but that aggregation layer is introducing new problems, from duplicate subscriptions consumers don't realize they're paying for to a fundamental data-sharing disconnect where OEMs won't tell app owners how users actually found their content.5:30 – Why broadband bundling may be the stickiest subscription strategy and how Disney Plus joining the

Apr 2, 2026

How to Research Attention in Streaming TV with Todd Nicolini, Research and Insights Contributor

this episode, Tim Rowe sits down with Todd Nicolini, a research and insights veteran who spent over two decades at the Washington Post connecting data to decision-makers across advertising, digital subscriptions, content licensing, and the newsroom. The conversation covers where streaming is headed, why the creator economy is poised to explode, how AI slop is reshaping the value of legacy IP, and why measuring attention may ultimately come down to a consumer value exchange.Get the Unified Streaming Power Index - Q1 2026Key TakeawaysStreaming Is Consolidating Into Massive Walled Gardens The Paramount–Warner Bros. Discovery merger, Netflix's evolving acquisition strategy, and Roku's push into younger demographics all signal a future where platforms build full-spectrum ecosystems spanning video, audio, gaming, and creator content. 4:10 – How the Paramount–WBD merger is reshaping walled garden strategy and what it means for advertisers.5:45 – Why Netflix is quietly positioning itself to challenge YouTube as a global multi-format media platform.6:30 – The case for Netflix acquiring Roblox and what gaming infrastructure brings to a streaming ecosystem.The Creator Economy Still Depends on Legacy Media While AI is set to dramatically reduce the production burden for independent creators over the next five to ten years, Todd Nicolini argues that serious creators still rely on lega