Thursday, July 9, 2026
Netflix is reportedly interested in acquiring The Pat McAfee Show, which just posted its best quarter ever. This comes as streamers continue hunting for live content and sports programming to drive subscriptions.
Meanwhile, the streaming ad tech space is getting more sophisticated with FreeWheel adding AI-powered contextual targeting and TiVo building household IDs that can track viewers across devices including cars.
Comcast launched something called StreamSaver that bundles streaming services together, which looks like another attempt to recreate the cable bundle for the streaming era. Roku is doubling down on niche sports content by adding the Savannah Bananas baseball team to its lineup.
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