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Supply Side

Streaming’s Hiring Gap Narrows for Women Creators, but Broadcast Networks Lag

SN
SOS. News Desk
Oct 20251 min read
Streaming’s Hiring Gap Narrows for Women Creators, but Broadcast Networks Lag

A new report shows women are making historic gains as television creators, but almost exclusively on streaming platforms, widening the opportunity gap between them and traditional broadcast networks.

  • A tale of two screens: The number of women creators on streaming services like Netflix and Hulu shot up to a record 36% in the 2024-25 season, according to the latest "Boxed In" study. Meanwhile, broadcast networks such as ABC and NBC flatlined at 20% for the second year in a row, showing no progress. The disparity was just as stark in other key roles, where women on streaming comprised roughly a third of directors and editors, while the figure for broadcast hovered below 20%.
  • Who's in the room: The data reveals a clear multiplier effect, as having a woman creator at the helm changes who else gets hired. On their projects, women fill 62% of writing jobs and 42% of directing roles. In contrast, on programs run exclusively by men, both those numbers plummet to just 20%, a finding echoed by other outlets.

While the progress in streaming is notable, the stagnation in broadcast suggests the platform where a story is told remains a major factor in who gets the opportunity to tell it. Meanwhile, a separate study shows that representation for women and people of color is a complicated picture in TV newsrooms. A new report found that while the minority workforce in TV news has increased, it remains below its recent all-time high, and the percentage of women in the TV news workforce has remained virtually unchanged from last year.

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