NASCAR Finds Reaches for its F1 Moment with Prime Video After 'Full Speed' Docuseries Stalls on Netflix

NASCAR is moving its “Full Speed” docuseries from Netflix to Prime Video starting March 5, completely overhauling the format from a Drive to Survive-esque multi-episode series to a single feature film focused on the Daytona 500 after seeing its audience plummet on the original platform.

• A strategic pit stop: The move was driven by a steep drop in viewership, with the audience for the $5 million first season shrinking from 3.4 million views to just 1.1 million for its second. The new single-film format, centered on the 2026 Daytona 500, is a clear pivot away from the "Drive to Survive" model that failed to sustain momentum.

• The prime video playbook: The new home on Prime Video aligns the docuseries with one of NASCAR's key media partners. The streamer will exclusively air five mid-season Cup Series races, allowing the documentary to serve as a high-production promotional vehicle to build a fanbase directly on the platform where they can watch live races.

By shifting to a single-event focus and embedding the content within a broadcast partner's ecosystem, NASCAR is betting that a more concentrated, strategically-aligned dose of storytelling will succeed where a broader series failed.