Samsung Bakes AI Into Its Freestyle+ Portable Projector

Samsung has unveiled the Freestyle+, a new portable projector that uses AI to automate setup, in a bid to move the product category from a niche gadget to a mainstream staple.

• Setup solved: The projector's main selling point is "AI OptiScreen," a feature suite that tackles the headache of manual adjustments. It uses 3D Auto Keystone to correct the image on uneven surfaces, Real-time Focus to maintain clarity if the device is moved, and Wall Calibration to adjust for your wall’s color.

• Let there be light: Samsung is also addressing the biggest gripe with the first-gen model: brightness. The Freestyle+ boasts 430 ISO Lumens, nearly double the output of its predecessor, which Tom's Guide notes was around 220-240 ANSI lumens, making it more viable in rooms with ambient light.

Samsung's strategy with the Freestyle+ is less about winning on raw specs and more about user experience. By focusing on AI-driven convenience and deep integration with its software ecosystem, the company is making a clear play to win over a broader audience that values simplicity over technical tinkering.