WBD eyes split as streaming success contrasts with cable decline

Warner Bros. Discovery is navigating financial pressure, weighed down by $38 billion in gross debt and the persistent erosion of its traditional linear television business. But amidst these challenges, its Max streaming service has become a potent growth driver, fueled by a surge in subscribers and a booming advertising business from its ad-supported tiers. The core business model divergence is now reportedly steering WBD towards a company split, possibly separating its digital future from its legacy cable past.

Division on deck