Attention Capital | A Weekly Column by Josh Stein - Part Two: The Wrong WrapperAttention Capital | A Weekly Column by Josh Stein - Part One: The Largest Attention Allocator in the WorldThe New Reality for Cord-Cutters: Plex Overhauls Premium Tier PricingThis Week's StreamScoop Streaming TV GuideCalifornia's Streaming Ad Volume Law Upends Agency PlaybooksThe End of Loud Streaming Ads: How California's SB 576 Reshapes National MediaState of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part Two)SOS. ExclusiveAre You My Mother? Comcast Just Cut Peacock Loose - Here's Who Buys It.The Pre-Validated Screen: Streamers Trade Reality Dating for BookTok IPComcast Just Broke Up With Its Own Business Model. Here's Why Your Streaming Budget Should Care.State of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part One)This Week's StreamScoop Streaming TV GuideBeyond the Follower Count: The 'Social-to-Theatrical' Pipeline Saving the Box OfficeGaming the Front of the Line: A New State of Streaming Contributor Enters the ChatSports Teams Have Been Giving Away Their Most Valuable Asset. Kiswe Is Helping Them Take It Back.Attention Capital | A Weekly Column by Josh Stein - Part Two: The Wrong WrapperAttention Capital | A Weekly Column by Josh Stein - Part One: The Largest Attention Allocator in the WorldThe New Reality for Cord-Cutters: Plex Overhauls Premium Tier PricingThis Week's StreamScoop Streaming TV GuideCalifornia's Streaming Ad Volume Law Upends Agency PlaybooksThe End of Loud Streaming Ads: How California's SB 576 Reshapes National MediaState of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part Two)SOS. ExclusiveAre You My Mother? Comcast Just Cut Peacock Loose - Here's Who Buys It.The Pre-Validated Screen: Streamers Trade Reality Dating for BookTok IPComcast Just Broke Up With Its Own Business Model. Here's Why Your Streaming Budget Should Care.State of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part One)This Week's StreamScoop Streaming TV GuideBeyond the Follower Count: The 'Social-to-Theatrical' Pipeline Saving the Box OfficeGaming the Front of the Line: A New State of Streaming Contributor Enters the ChatSports Teams Have Been Giving Away Their Most Valuable Asset. Kiswe Is Helping Them Take It Back.
Supply Side

Tubi Doubles Down on Horror with Black List Screenplay Deal, Riding 100M-Hour Streaming Surge

SN
SOS. News Desk
Mar 20261 min read
Tubi Doubles Down on Horror with Black List Screenplay Deal, Riding 100M-Hour Streaming Surge

Tubi is putting its money where its mouth is in the horror space. The Fox-owned AVOD platform just expanded its partnership with the Black List to acquire and produce an original horror screenplay, with submissions opening March 1, 2026, through June 30, 2026.

The move capitalizes on Tubi's unexpected horror dominance which began with last October's "Terror on Tubi" month driving more than 100,000,000 hours watched, a 51% jump year-over-year. "Horror is one of the most-watched genres on Tubi, offering a vast creative playground with a deeply passionate fanbase that continues to grow," said Adam Lewinson, Tubi's Chief Content Officer.

The supply play

With over 100M+ monthly active users and a massive content library, Tubi is essentially guaranteeing an audience for whatever script wins. The Black List will executive produce and shepherd the project, while Tubi is sweetening the deal with 100 fee waivers (one evaluation plus a month of hosting) for 100 writers.

Why this matters

Streaming TV apps live and die by genre engagement, and horror punches above its weight in both viewership hours and loyal fandom. By creating a direct pipeline from script discovery to production and distribution, Tubi is locking in exclusive content while signaling to writers that the platform takes original storytelling seriously. "We’ve seen again and again that when a smart, character-driven horror script meets the right partners, the results can be seismic," Black List founder Franklin Leonard said.

If Tubi keeps mining horror the way it's been mining FAST, expect more genre-specific initiatives to follow.

Get the SOS. Brief

The sharpest streaming intelligence, delivered to your inbox.