Sports Illustrated Offers Free TV with New SI TV Channel

Sports Illustrated is launching SI TV, a new 24/7 free ad-supported streaming (FAST) channel, in a clear attempt to find its footing in a media world that has completely changed around the legacy publisher.

• Opening the vault: The new channel is built to leverage the brand's storied history, offering a mix of original shows, live sports, and video podcasts, all while unlocking its seven-decade vault of archival content. The programming lineup includes live Mountain West Conference games, behind-the-scenes footage from iconic cover shoots, and daily betting insights.

• Following the eyeballs: The pivot was prompted by a massive surge in video viewership. In 2025 alone, watch time on the brand's YouTube content jumped 180%, proving a ready audience was waiting for a dedicated video platform.

• The editor's take: "SI TV is a new platform for what SI has always done: tell the best stories in sports with authoritative voices and unique access,” said Steve Cannella, Editor in Chief of Sports Illustrated, in a statement. “We’re excited to expand that mission into the FAST space."

SI is now jumping into a crowded field of streaming competitors, betting its legendary brand can help it cut through the noise. It's a low-risk strategy, creating a new ad revenue stream by simply repurposing content it already produces—from podcasts like MMQB to original documentaries. The move comes as the sports media world continues to navigate the strange state of FAST TV, from live games to library content. For its part, SI is leaning on its journalistic roots, hoping its brand of original storytelling will be enough to attract and retain viewers.