Field & Stream Jumps Into Streaming With Celebrity Backing

Field & Stream is launching a 24/7 streaming channel by taking over and rebranding Outdoor America’s existing FAST and broadcast platforms. The move is a key part of a brand revival mission led by its new owners, country music stars Morgan Wallen and Eric Church.

• A personal crusade: For Wallen and Church, who acquired the brand in 2024, this is more than a business deal; it's a mission to modernize a cultural icon they grew up with. The channel will focus on the "Country Sports Lifestyle," with original shows on hunting and fishing developed alongside its celebrity backers.

• An instant audience: The partnership with Outdoor America is a savvy shortcut, giving Field & Stream an immediate broadcast footprint and a presence on major FAST platforms like Samsung TV+, Vizio WatchFree+, and Roku. It's the third pillar in the new ownership's strategy, which already includes reviving the print magazine and launching new apparel lines.

Field & Stream TV is slated to launch in late January 2026, with its flagship programming set to be officially unveiled at the industry's SHOT Show in Las Vegas. The brand's revival extends beyond media, with the new ownership also launching an exclusive apparel line on Amazon and planning a Field & Stream music festival headlined by co-owner Eric Church.