| 1 |  | 86% | $$ | 4-6 | The only platform where the ad impression and the purchase confirmation live in the same closed loop — and that gap over every other platform on this list is widening, not narrowing. |
| 2 |  | 99% | $ | 6-8 | We only scored the channel last quarter and missed on our assessment. 100 million households, a 60.5% advertising gross margin, and the home screen every other platform on this list pays to appear on. |
| 3 |  | 43% | $$$$ | 4-5 | The only platform in this index where what the market is paying and what the attention is worth tell the same story — and with the World Cup arriving in July, that story gets louder. |
| 4 |  | 26% | $$$$ | 4-6 | The lowest disclosed ad load among premium platforms against content heat that matches or beats Netflix — the arbitrage is still open, and the market is closing it slower than it should. |
| 5 |  | 27% | $$$$$ | 4-5 | Ad spend grew 26% last year as buyers absorbed the highest cost per thousand in streaming — the mobile redesign and video podcast exclusives are building a second audience the current price floor has not yet reached. |
| 6 |  | 74% (w/ Hulu) | $$$$ | 3-5 | Verts is the first credible vertical video infrastructure play in subscription streaming — the measurement standard does not exist yet, but the platform that owns the format when it does will own the inventory category. |
| 7 |  | 74% (w/ Disney+) | $$$ | 7-9 | $4.69 billion in ad spend buys you seven to nine ad minutes per hour and an audience that rates ad relevance below the industry average — the gap between spend rank and composite rank is not closing until the ad load does. |
| 8 |  | 49% | $ | 4-6 | Four to six ad minutes per hour, a World Cup audience funnel already in motion, and the only free platform in this index that reached profitability without a content acquisition budget — the cheapest attention in premium streaming and the trajectory is up. |
| 9 |  | 38% | $$$ | 2-4 | The lowest ad load in the subscription tier at two to four minutes per hour is structurally underpriced — every buyer who passes on Paramount+ in favor of a higher-clutter platform is leaving attention quality on the table. |
| 10 |  | 79% | $ | 7-9 | 79% broadband household reach at the lowest cost per thousand in the tier is a reach argument the market understands — what the market has not priced is that 7–9 ad minutes per hour on linear channels is eroding the attention quality that reach is supposed to deliver. |
| 11 |  | 23% | $$ | 8–12 | Elite sports heat against a documented ad experience problem — commercial breaks on the streaming app run longer than cable, live feeds lag behind the linear signal, and the platform acknowledged the issue in October without resolving it. |
| 12 |  | 29% | $ | 8–12 | 30 million U.S. households and automatic content recognition data moat that no app-based competitor can replicate — the platform that knows what every Samsung household watches across every input, not just its own. |
| 13 |  | 20% | $ | 8–12 | The Anoki Context IQ brand safety layer added real-time contextual targeting to live news inventory this month — the OEM tier's ad experience quality is improving, and LG is moving fastest. |
| 14 |  | 13% | $ | 8–12 | Vizio's WatchFree+ puts Walmart's purchase data behind the same glass as the ad impression — the commerce signal no other smart television manufacturer in this index can match, and the market has not priced it yet. |
| 15 |  | 49% | $ | 7–10 | The only disclosed ad load in the free streaming tier — 7 to 10 minutes per hour confirmed by Xumo's own leadership — backed by Comcast and Charter infrastructure and the FreeWheel ad stack that powers premium video buying at scale. |
