●Attention Capital | A Weekly Column by Josh Stein - Part Two: The Wrong Wrapper●Attention Capital | A Weekly Column by Josh Stein - Part One: The Largest Attention Allocator in the World●The New Reality for Cord-Cutters: Plex Overhauls Premium Tier Pricing●This Week's StreamScoop Streaming TV Guide●California's Streaming Ad Volume Law Upends Agency Playbooks●The End of Loud Streaming Ads: How California's SB 576 Reshapes National Media●State of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part Two)●SOS. ExclusiveAre You My Mother? Comcast Just Cut Peacock Loose - Here's Who Buys It.●The Pre-Validated Screen: Streamers Trade Reality Dating for BookTok IP●Comcast Just Broke Up With Its Own Business Model. Here's Why Your Streaming Budget Should Care.●State of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part One)●This Week's StreamScoop Streaming TV Guide●Beyond the Follower Count: The 'Social-to-Theatrical' Pipeline Saving the Box Office●Gaming the Front of the Line: A New State of Streaming Contributor Enters the Chat●Sports Teams Have Been Giving Away Their Most Valuable Asset. Kiswe Is Helping Them Take It Back.●Attention Capital | A Weekly Column by Josh Stein - Part Two: The Wrong Wrapper●Attention Capital | A Weekly Column by Josh Stein - Part One: The Largest Attention Allocator in the World●The New Reality for Cord-Cutters: Plex Overhauls Premium Tier Pricing●This Week's StreamScoop Streaming TV Guide●California's Streaming Ad Volume Law Upends Agency Playbooks●The End of Loud Streaming Ads: How California's SB 576 Reshapes National Media●State of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part Two)●SOS. ExclusiveAre You My Mother? Comcast Just Cut Peacock Loose - Here's Who Buys It.●The Pre-Validated Screen: Streamers Trade Reality Dating for BookTok IP●Comcast Just Broke Up With Its Own Business Model. Here's Why Your Streaming Budget Should Care.●State of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part One)●This Week's StreamScoop Streaming TV Guide●Beyond the Follower Count: The 'Social-to-Theatrical' Pipeline Saving the Box Office●Gaming the Front of the Line: A New State of Streaming Contributor Enters the Chat●Sports Teams Have Been Giving Away Their Most Valuable Asset. Kiswe Is Helping Them Take It Back.
Vizio

Vizio

Streaming App
Parent: Walmart Inc.

Vizio's SmartCast OS and automatic content recognition technology give advertisers glass-level data on what viewers watch across all inputs. Its home screen and native ad placements offer high-impact inventory at the point of content discovery.

Website

Corporate Family

Walmart Inc.

Walmart ConnectDSPWatchFree+Streaming App

Milestones

2024—Acquired by Walmart for $2.3B

2021—Launches WatchFree+ FAST service

2015—IPO on NYSE (VZIO)

2007—Renamed from AmTran Technology to VIZIO

2002—Founded as AmTran Technology

SOS Coverage

How Vizio Fits Into the Walmart Connect Stack and Why Google, YouTube, Yahoo, and Magnite Matter

Jun 2026 · 3 min read·measurement

VIZIO and FOX Debut Immersive Home Screen Ad Takeovers

Jan 2026 · 1 min read·adtech

Vizio renews exclusive Women’s Cup deal, bigger ad plays under Walmart

Jun 2025 · 1 min read·supply

News from Vizio

Historical coverage sourced from vizio

Paramount+ Launches Pop-Up Channel On VIZIO’s WatchFree+

Walmart Completes Acquisition of VIZIO

Ninja Launches Second Season of Tom Colicchio’s Shoppable Series ‘The Pantry’ on VIZIO

The Spotlight Before the Stream: Introducing VIZIO’s Home Screen Highlight

FOX Creates Immersive VIZIO Home Screen Experience to Launch Fear Factor: House of Fear