●SOS. ExclusiveNEW PODCAST: How Broadcast Television Gave Way to Streaming TV with Matthew Keys, Publisher of The Desk●The Middle Class of Sports Is Struggling — Does It Have a Path Forward? | A Column by Russell Fink●What's Streaming? The StreamScoop Streaming TV Guide for the Week of August 9, 2026●The Talent Signal: Saturday Edition - Who's hiring in streaming?●SOS. ExclusiveEveryone's Renting Netflix's Stage: Why Rockstar Picked Netflix for GTA VI●SOS. ExclusiveNEW PODCAST: Are 'More Ads' Actually Making You 'More Money'? Frequency's James Smith Says 'Probably Not'●Best Practices for Buying CTV - FouAnalytics "see Fou yourself" | Dr. Augustine Fou●TTD OpenPath - how it performs vs Open Market? - Programmatic 101 | A Column by Vlad Chubakov●Disney and TikTok Partner to Bring Short-Form Content to Disney+●SOS. ExclusiveThe Talent Signal: Six Streaming Roles You Should Check Out This Week●The Wednesday Wire: Top Headlines covering Ad Tech, Measurement, and Streaming M&A●Podcasts Became TV. Ad Budgets Didn't Notice. State of the Screens | A Column by Michael Beach●What's Streaming? The StreamScoop Streaming TV Guide for the Week of August 3, 2026●The Presold Epic - Attention Capital | A Column by Josh Stein●SOS. ExclusiveThe Saturday Signal: A Weekly Digest of Top Stories from Around the Industry●SOS. ExclusiveNEW PODCAST: How Broadcast Television Gave Way to Streaming TV with Matthew Keys, Publisher of The Desk●The Middle Class of Sports Is Struggling — Does It Have a Path Forward? | A Column by Russell Fink●What's Streaming? The StreamScoop Streaming TV Guide for the Week of August 9, 2026●The Talent Signal: Saturday Edition - Who's hiring in streaming?●SOS. ExclusiveEveryone's Renting Netflix's Stage: Why Rockstar Picked Netflix for GTA VI●SOS. ExclusiveNEW PODCAST: Are 'More Ads' Actually Making You 'More Money'? Frequency's James Smith Says 'Probably Not'●Best Practices for Buying CTV - FouAnalytics "see Fou yourself" | Dr. Augustine Fou●TTD OpenPath - how it performs vs Open Market? - Programmatic 101 | A Column by Vlad Chubakov●Disney and TikTok Partner to Bring Short-Form Content to Disney+●SOS. ExclusiveThe Talent Signal: Six Streaming Roles You Should Check Out This Week●The Wednesday Wire: Top Headlines covering Ad Tech, Measurement, and Streaming M&A●Podcasts Became TV. Ad Budgets Didn't Notice. State of the Screens | A Column by Michael Beach●What's Streaming? The StreamScoop Streaming TV Guide for the Week of August 3, 2026●The Presold Epic - Attention Capital | A Column by Josh Stein●SOS. ExclusiveThe Saturday Signal: A Weekly Digest of Top Stories from Around the Industry
Vizio

Vizio

Streaming App
Parent: Walmart Inc.

Vizio's SmartCast OS and automatic content recognition technology give advertisers glass-level data on what viewers watch across all inputs. Its home screen and native ad placements offer high-impact inventory at the point of content discovery.

Website

Corporate Family

Walmart Inc.

Walmart ConnectDSPWatchFree+Streaming App

Milestones

2024—Acquired by Walmart for $2.3B

2021—Launches WatchFree+ FAST service

2015—IPO on NYSE (VZIO)

2007—Renamed from AmTran Technology to VIZIO

2002—Founded as AmTran Technology

SOS Coverage

How Vizio Fits Into the Walmart Connect Stack and Why Google, YouTube, Yahoo, and Magnite Matter

Jun 2026 · 3 min read·measurement

VIZIO and FOX Debut Immersive Home Screen Ad Takeovers

Jan 2026 · 1 min read·adtech

Vizio renews exclusive Women’s Cup deal, bigger ad plays under Walmart

Jun 2025 · 1 min read·supply

News from Vizio

Historical coverage sourced from vizio

Paramount+ Launches Pop-Up Channel On VIZIO’s WatchFree+

Walmart Completes Acquisition of VIZIO

Ninja Launches Second Season of Tom Colicchio’s Shoppable Series ‘The Pantry’ on VIZIO

The Spotlight Before the Stream: Introducing VIZIO’s Home Screen Highlight

FOX Creates Immersive VIZIO Home Screen Experience to Launch Fear Factor: House of Fear

Universal Pictures' The Odyssey Launches New Hero with Sound On Experience on VIZIO