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Demand Side

YouTube TV Is Finally Letting You Build Your Own Channel Bundles

SN
SOS. News Desk
Jan 20261 min read
YouTube TV Is Finally Letting You Build Your Own Channel Bundles

YouTube TV will soon launch fully customizable multiview and over 10 new 'skinny bundle' channel packages, giving subscribers more control over what they watch and pay for, as reported by The Verge. In an annual letter, CEO Neal Mohan confirmed the long-awaited features are coming “soon.”

  • Your own primetime: The platform's multiview feature will be fully customizable, letting users combine any four channels they choose—mixing sports, news, and entertainment—on a single screen. The upgrade moves beyond the pre-set combinations for sports and news that YouTube TV first introduced in 2023.

  • Unbundling the bundle: The service is also taking a scalpel to its one-size-fits-all plan by introducing specialized channel packages focused on genres like sports and news. The new flexibility stems from contentious carriage negotiations in 2025 with content providers like Disney, which included a brief channel blackout.

The moves position YouTube TV to compete more aggressively on personalization and price, addressing two of the biggest viewer complaints about live TV streaming. This strategy leans into the idea that creators are Hollywood's new studio system, a trend driving YouTube's broader vision. The new channel packages were made possible by a new distribution agreement with Disney, which came after a contentious negotiation and a brief blackout of channels like ESPN.

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