Netflix's 'His & Hers' Topples 'Stranger Things' From Streaming Throne

Netflix’s new mystery thriller His & Hers has officially ended the nine-week reign of Stranger Things atop the weekly streaming charts, clocking 2.24 billion viewing minutes for the week of January 12-18, as reported by The Hollywood Reporter. The shakeup points to a highly competitive start to the year, with multiple streaming services flexing their muscles with billion-minute hits.

• The billion-minute club: The top of the Nielsen chart was crowded, with five different titles breaking the billion-minute barrier. While Stranger Things fell to second place with a still-massive 1.9 billion minutes, Paramount+'s Landman hit a series high of 1.77 billion minutes, and HBO Max's The Pitt also reached a new best with 1.16 billion minutes.

• A tale of two audiences: The demographic data reveals specific viewership patterns driving these successes. Adweek notes that His & Hers drew its audience from adults 35-64 (55%) and Black viewers (over 26%). Meanwhile, The Pitt proved to be a hit with its female audience, as women 18 and over drove 58% of its total watch time this week, according to Media Play News.

The data underscores that while franchise behemoths like Stranger Things have immense staying power, fresh, star-driven content with a clear target audience can still break through and capture the top spot in the fiercely competitive streaming wars.