NASCAR and Fox Corp. Go Full Throttle in Mexico

NASCAR and Fox Corp. have inked a new multi-year deal to make Fox the home of NASCAR in Mexico, resolving a broadcast gap just as the racing league gears up for a major expansion into the country. The agreement brings over 90 races annually back to Mexican airwaves starting February 1.

• Closing the gap: The deal was essential, as NASCAR's previous contract with a different broadcaster expired at the end of 2024, creating uncertainty ahead of its first-ever points-paying Cup Series race planned for Mexico City in 2025.

• The Suárez effect: The partnership builds on a foundational 25-year relationship the two companies have in the U.S. and is a clear bid to capture a growing Mexican fanbase drawn to local star Daniel Suárez. "NASCAR arrives to complete our motorsports offering and to bring Mexican audiences closer to the great stories of racing, with figures that generate identity and passion," said Luis Maldonado, an executive at FOX Latin America.

This move solidifies NASCAR's international strategy, securing a key market by extending a proven domestic partnership and leveraging local star power to drive growth. The Mexico deal is part of a larger financial picture, as it follows NASCAR's massive new $7.7 billion domestic media rights deal. It also represents a continuation of the league's long-term investment in the region, building on the foundation of the NASCAR Mexico Series.