Fubo Launches Channel Store to Wrangle Streaming Subscriptions Sprawl

Fubo is betting it can cure streaming fatigue with its new Channel Store, an in-app marketplace that lets users subscribe to and watch third-party services like Starz and Paramount+ without needing a base Fubo plan.

• The friction fix: The move is a direct attack on the pain of modern streaming, where viewers are forced to jump between a half-dozen apps to find what they want to watch. Fubo's solution is to ingest content from its partners, creating a single, unified interface for everything you pay for.

• What's on the shelf: At launch, the store includes services from several regional sports networks (RSNs) as well as DAZN One, Hallmark+, MGM+, and Starz. Each standalone plan also comes with Fubo's tier of nearly 200 ad-supported channels.

• An old playbook: The "store-within-an-app" model isn't new, as it follows a strategy successfully deployed by Amazon Prime Video Channels for years. Fubo is betting its sports-first approach can carve out a niche in the aggregator market, expanding on a strategy it began testing in October 2024.

As the battle to be the main gateway to streaming content intensifies, the question is whether Fubo's sports-centric offering is a strong enough moat to keep giants like Amazon at bay.

The move comes as the streaming rights landscape continues to shift, with Fubo having recently lost NBA League Pass exclusively to Amazon Prime Video. The company is making its play from a growing base, having recently reported it serves over 1.63 million subscribers in North America.