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Ad Tech
Every story published by the SOS. team — filterable by beat and searchable by keyword.

Ad Tech
California's Streaming Ad Volume Law Upends Agency Playbooks
Jul 2026 · 2 min readRead →

Ad Tech
Instagram Tests Horizontal Video on TVs as Streamers Move to Mobile
Jun 2026 · 1 min readRead →

Ad Tech
Walmart Buys Vibe.co and the Self-Serve Future of CTV Just Got a Retail Spine
Jun 2026 · 4 min readRead →

Ad Tech
Frequency Wants to Change FAST's Ad Unit, Not Add More Pods
Jun 2026 · 1 min readRead →

Ad Tech
ViantAI Decisioning Redefines the DSP: What Does It Mean for Advertisers?
May 2026 · 3 min readRead →

Ad Tech
Fubo and Disney's Ad Server Migration: What the Upfront Reveal Means for Advertisers
May 2026 · 2 min readRead →

Ad Tech
Is Teads Running the DoubleClick Playbook?
May 2026 · 3 min readRead →

Ad Tech
Every Dollar You Spend on Programmatic Advertising Has a Hidden Tax. Who's Collecting It?
May 2026 · 5 min readRead →

Ad Tech
Disney Is Building a Super App. The Data Moat Underneath It Is Already Live.
May 2026 · 2 min readRead →

Ad Tech
The Ad Industry Built a Machine Nonprofits Can't Afford to Plug Into. How Ads Do Good with AdGood.
May 2026 · 2 min readRead →

Ad Tech
Amazon and The Trade Desk Spent Q1 Calling Out Programmatic Waste. Magnite and PubMatic Just Responded With Competing Fixes.
Apr 2026 · 2 min readRead →

Ad Tech
YouTube Is Running Two Live Attention Experiments at Once. Advertisers Should Be Paying Attention.
Apr 2026 · 1 min readRead →