HBO Max
Streaming AppHBO Max, now Max, carries the prestige content brand that sets the standard for premium storytelling. Its affluent, highly engaged subscriber base offers advertisers a quality-over-quantity environment ideal for upper-funnel brand campaigns.
Corporate Family
Warner Bros. Discovery
Milestones
2026—Expands to Germany, Austria, Switzerland, Italy, Greece
2023—Rebranded from HBO Max to Max
2022—Warner Bros. Discovery formed via WarnerMedia-Discovery merger
2020—HBO Max launches May 27 with 10,000+ hours of content
SOS Coverage
Paramount Forges Streaming Giant by Merging Paramount+ and HBO Max
Top 10 Streaming Shows & Movies This Week: HBO Max Reclaims the Crown as Hulu Holds Strong
Top 10 Streaming Shows Last Week: Hulu Crashes the Party as HBO Max Refuses to Yield
Warner Bros. Discovery Bets on Live Sports to Launch HBO Max in the UK
Top 10 Streaming Shows This Week: Prime Video Takes #1 as HBO Max Dominates Depth
Top 10 Streaming Shows This Week: HBO Max Seizes Early 2026 Momentum as One Battle After Another Takes Top Spot
Top 10 Streaming Shows This Week: HBO Max Weaponsize Franchises as Prime Video Scales Volume
Euphoria's Season 3 Trailer Shatters HBO Max Viewership Records
HBO Max Locks In A24 Content as Viewer Loyalty Pays Dividends
HBO Max's European Expansion Rides Shotgun with Amazon