●Attention Capital | A Weekly Column by Josh Stein - Part Two: The Wrong Wrapper●Attention Capital | A Weekly Column by Josh Stein - Part One: The Largest Attention Allocator in the World●The New Reality for Cord-Cutters: Plex Overhauls Premium Tier Pricing●This Week's StreamScoop Streaming TV Guide●California's Streaming Ad Volume Law Upends Agency Playbooks●The End of Loud Streaming Ads: How California's SB 576 Reshapes National Media●State of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part Two)●SOS. ExclusiveAre You My Mother? Comcast Just Cut Peacock Loose - Here's Who Buys It.●The Pre-Validated Screen: Streamers Trade Reality Dating for BookTok IP●Comcast Just Broke Up With Its Own Business Model. Here's Why Your Streaming Budget Should Care.●State of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part One)●This Week's StreamScoop Streaming TV Guide●Beyond the Follower Count: The 'Social-to-Theatrical' Pipeline Saving the Box Office●Gaming the Front of the Line: A New State of Streaming Contributor Enters the Chat●Sports Teams Have Been Giving Away Their Most Valuable Asset. Kiswe Is Helping Them Take It Back.●Attention Capital | A Weekly Column by Josh Stein - Part Two: The Wrong Wrapper●Attention Capital | A Weekly Column by Josh Stein - Part One: The Largest Attention Allocator in the World●The New Reality for Cord-Cutters: Plex Overhauls Premium Tier Pricing●This Week's StreamScoop Streaming TV Guide●California's Streaming Ad Volume Law Upends Agency Playbooks●The End of Loud Streaming Ads: How California's SB 576 Reshapes National Media●State of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part Two)●SOS. ExclusiveAre You My Mother? Comcast Just Cut Peacock Loose - Here's Who Buys It.●The Pre-Validated Screen: Streamers Trade Reality Dating for BookTok IP●Comcast Just Broke Up With Its Own Business Model. Here's Why Your Streaming Budget Should Care.●State of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part One)●This Week's StreamScoop Streaming TV Guide●Beyond the Follower Count: The 'Social-to-Theatrical' Pipeline Saving the Box Office●Gaming the Front of the Line: A New State of Streaming Contributor Enters the Chat●Sports Teams Have Been Giving Away Their Most Valuable Asset. Kiswe Is Helping Them Take It Back.
HBO Max

HBO Max

Streaming App
Parent: Warner Bros. Discovery

HBO Max, now Max, carries the prestige content brand that sets the standard for premium storytelling. Its affluent, highly engaged subscriber base offers advertisers a quality-over-quantity environment ideal for upper-funnel brand campaigns.

Website
USPI Score (Q4 2025)
Rank #3
View full rankings →

Corporate Family

Warner Bros. Discovery

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Milestones

2026—Expands to Germany, Austria, Switzerland, Italy, Greece

2023—Rebranded from HBO Max to Max

2022—Warner Bros. Discovery formed via WarnerMedia-Discovery merger

2020—HBO Max launches May 27 with 10,000+ hours of content

SOS Coverage

Paramount Forges Streaming Giant by Merging Paramount+ and HBO Max

Mar 2026 · 1 min read·supply

Top 10 Streaming Shows & Movies This Week: HBO Max Reclaims the Crown as Hulu Holds Strong

Mar 2026 · 3 min read·supply

Top 10 Streaming Shows Last Week: Hulu Crashes the Party as HBO Max Refuses to Yield

Feb 2026 · 3 min read·demand

Warner Bros. Discovery Bets on Live Sports to Launch HBO Max in the UK

Feb 2026 · 1 min read·supply

Top 10 Streaming Shows This Week: Prime Video Takes #1 as HBO Max Dominates Depth

Feb 2026 · 2 min read·demand

Top 10 Streaming Shows This Week: HBO Max Seizes Early 2026 Momentum as One Battle After Another Takes Top Spot

Feb 2026 · 2 min read·demand

Top 10 Streaming Shows This Week: HBO Max Weaponsize Franchises as Prime Video Scales Volume

Feb 2026 · 2 min read·demand

Euphoria's Season 3 Trailer Shatters HBO Max Viewership Records

Jan 2026 · 1 min read·measurement

HBO Max Locks In A24 Content as Viewer Loyalty Pays Dividends

Jan 2026 · 1 min read·supply

HBO Max's European Expansion Rides Shotgun with Amazon

Jan 2026 · 1 min read·supply