
HBO Max, now Max, carries the prestige content brand that sets the standard for premium storytelling. Its affluent, highly engaged subscriber base offers advertisers a quality-over-quantity environment ideal for upper-funnel brand campaigns.
Warner Bros. Discovery
2026—Expands to Germany, Austria, Switzerland, Italy, Greece
2023—Rebranded from HBO Max to Max
2022—Warner Bros. Discovery formed via WarnerMedia-Discovery merger
2020—HBO Max launches May 27 with 10,000+ hours of content
Paramount Forges Streaming Giant by Merging Paramount+ and HBO Max
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Top 10 Streaming Shows Last Week: Hulu Crashes the Party as HBO Max Refuses to Yield
Warner Bros. Discovery Bets on Live Sports to Launch HBO Max in the UK
Top 10 Streaming Shows This Week: Prime Video Takes #1 as HBO Max Dominates Depth