●SOS. ExclusiveNEW PODCAST: How Broadcast Television Gave Way to Streaming TV with Matthew Keys, Publisher of The Desk●The Middle Class of Sports Is Struggling — Does It Have a Path Forward? | A Column by Russell Fink●What's Streaming? The StreamScoop Streaming TV Guide for the Week of August 9, 2026●The Talent Signal: Saturday Edition - Who's hiring in streaming?●SOS. ExclusiveEveryone's Renting Netflix's Stage: Why Rockstar Picked Netflix for GTA VI●SOS. ExclusiveNEW PODCAST: Are 'More Ads' Actually Making You 'More Money'? Frequency's James Smith Says 'Probably Not'●Best Practices for Buying CTV - FouAnalytics "see Fou yourself" | Dr. Augustine Fou●TTD OpenPath - how it performs vs Open Market? - Programmatic 101 | A Column by Vlad Chubakov●Disney and TikTok Partner to Bring Short-Form Content to Disney+●SOS. ExclusiveThe Talent Signal: Six Streaming Roles You Should Check Out This Week●The Wednesday Wire: Top Headlines covering Ad Tech, Measurement, and Streaming M&A●Podcasts Became TV. Ad Budgets Didn't Notice. State of the Screens | A Column by Michael Beach●What's Streaming? The StreamScoop Streaming TV Guide for the Week of August 3, 2026●The Presold Epic - Attention Capital | A Column by Josh Stein●SOS. ExclusiveThe Saturday Signal: A Weekly Digest of Top Stories from Around the Industry●SOS. ExclusiveNEW PODCAST: How Broadcast Television Gave Way to Streaming TV with Matthew Keys, Publisher of The Desk●The Middle Class of Sports Is Struggling — Does It Have a Path Forward? | A Column by Russell Fink●What's Streaming? The StreamScoop Streaming TV Guide for the Week of August 9, 2026●The Talent Signal: Saturday Edition - Who's hiring in streaming?●SOS. ExclusiveEveryone's Renting Netflix's Stage: Why Rockstar Picked Netflix for GTA VI●SOS. ExclusiveNEW PODCAST: Are 'More Ads' Actually Making You 'More Money'? Frequency's James Smith Says 'Probably Not'●Best Practices for Buying CTV - FouAnalytics "see Fou yourself" | Dr. Augustine Fou●TTD OpenPath - how it performs vs Open Market? - Programmatic 101 | A Column by Vlad Chubakov●Disney and TikTok Partner to Bring Short-Form Content to Disney+●SOS. ExclusiveThe Talent Signal: Six Streaming Roles You Should Check Out This Week●The Wednesday Wire: Top Headlines covering Ad Tech, Measurement, and Streaming M&A●Podcasts Became TV. Ad Budgets Didn't Notice. State of the Screens | A Column by Michael Beach●What's Streaming? The StreamScoop Streaming TV Guide for the Week of August 3, 2026●The Presold Epic - Attention Capital | A Column by Josh Stein●SOS. ExclusiveThe Saturday Signal: A Weekly Digest of Top Stories from Around the Industry
HBO Max

HBO Max

Streaming App
Parent: Warner Bros. Discovery

HBO Max, now Max, carries the prestige content brand that sets the standard for premium storytelling. Its affluent, highly engaged subscriber base offers advertisers a quality-over-quantity environment ideal for upper-funnel brand campaigns.

Website
USPI Score (Q4 2025)
Rank #3
View full rankings →

Corporate Family

Warner Bros. Discovery

BoomerangStreaming AppCartoon Network AppStreaming AppCinemaxStreaming AppCNN MaxStreaming AppDiscovery+Streaming Appdiscovery+ IndiaStreaming AppFood Network KitchenStreaming AppGreat Big StoryStreaming AppMagnolia NetworkStreaming AppMaxStreaming AppMotorTrend+Streaming AppTNT Sportsother

Milestones

2026—Expands to Germany, Austria, Switzerland, Italy, Greece

2023—Rebranded from HBO Max to Max

2022—Warner Bros. Discovery formed via WarnerMedia-Discovery merger

2020—HBO Max launches May 27 with 10,000+ hours of content

SOS Coverage

Paramount Forges Streaming Giant by Merging Paramount+ and HBO Max

Mar 2026 · 1 min read·supply

Top 10 Streaming Shows & Movies This Week: HBO Max Reclaims the Crown as Hulu Holds Strong

Mar 2026 · 3 min read·supply

Top 10 Streaming Shows Last Week: Hulu Crashes the Party as HBO Max Refuses to Yield

Feb 2026 · 3 min read·demand

Warner Bros. Discovery Bets on Live Sports to Launch HBO Max in the UK

Feb 2026 · 1 min read·supply

Top 10 Streaming Shows This Week: Prime Video Takes #1 as HBO Max Dominates Depth

Feb 2026 · 2 min read·demand

Top 10 Streaming Shows This Week: HBO Max Seizes Early 2026 Momentum as One Battle After Another Takes Top Spot

Feb 2026 · 2 min read·demand

Top 10 Streaming Shows This Week: HBO Max Weaponsize Franchises as Prime Video Scales Volume

Feb 2026 · 2 min read·demand

Euphoria's Season 3 Trailer Shatters HBO Max Viewership Records

Jan 2026 · 1 min read·measurement

HBO Max Locks In A24 Content as Viewer Loyalty Pays Dividends

Jan 2026 · 1 min read·supply

HBO Max's European Expansion Rides Shotgun with Amazon

Jan 2026 · 1 min read·supply