●Attention Capital | A Weekly Column by Josh Stein - Part Two: The Wrong Wrapper●Attention Capital | A Weekly Column by Josh Stein - Part One: The Largest Attention Allocator in the World●The New Reality for Cord-Cutters: Plex Overhauls Premium Tier Pricing●This Week's StreamScoop Streaming TV Guide●California's Streaming Ad Volume Law Upends Agency Playbooks●The End of Loud Streaming Ads: How California's SB 576 Reshapes National Media●State of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part Two)●SOS. ExclusiveAre You My Mother? Comcast Just Cut Peacock Loose - Here's Who Buys It.●The Pre-Validated Screen: Streamers Trade Reality Dating for BookTok IP●Comcast Just Broke Up With Its Own Business Model. Here's Why Your Streaming Budget Should Care.●State of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part One)●This Week's StreamScoop Streaming TV Guide●Beyond the Follower Count: The 'Social-to-Theatrical' Pipeline Saving the Box Office●Gaming the Front of the Line: A New State of Streaming Contributor Enters the Chat●Sports Teams Have Been Giving Away Their Most Valuable Asset. Kiswe Is Helping Them Take It Back.●Attention Capital | A Weekly Column by Josh Stein - Part Two: The Wrong Wrapper●Attention Capital | A Weekly Column by Josh Stein - Part One: The Largest Attention Allocator in the World●The New Reality for Cord-Cutters: Plex Overhauls Premium Tier Pricing●This Week's StreamScoop Streaming TV Guide●California's Streaming Ad Volume Law Upends Agency Playbooks●The End of Loud Streaming Ads: How California's SB 576 Reshapes National Media●State of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part Two)●SOS. ExclusiveAre You My Mother? Comcast Just Cut Peacock Loose - Here's Who Buys It.●The Pre-Validated Screen: Streamers Trade Reality Dating for BookTok IP●Comcast Just Broke Up With Its Own Business Model. Here's Why Your Streaming Budget Should Care.●State of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part One)●This Week's StreamScoop Streaming TV Guide●Beyond the Follower Count: The 'Social-to-Theatrical' Pipeline Saving the Box Office●Gaming the Front of the Line: A New State of Streaming Contributor Enters the Chat●Sports Teams Have Been Giving Away Their Most Valuable Asset. Kiswe Is Helping Them Take It Back.
Hulu

Hulu

Streaming App
Parent: The Walt Disney Company

Hulu pioneered ad-supported premium streaming and remains the gold standard for next-day broadcast content. Its robust ad tech stack and deep Disney integration give buyers precise targeting across one of streaming's most engaged and loyal audiences.

Website
USPI Score (Q4 2025)
Rank #5
View full rankings →

DSP Integrations

basisviant

Corporate Family

The Walt Disney Company

ABC News LiveStreaming AppDisney AdvertisingDSPDisney JuniorStreaming AppDisney+Streaming AppESPNStreaming AppESPN+Streaming AppHulu + Live TVStreaming AppStar+Streaming App

Milestones

2024—Disney bundle integration deepens (Disney+, Hulu, ESPN+)

2021—Hulu reaches 45.3M subscribers

2019—Disney assumes full operational control

2010—Hulu Plus subscription tier launches

2008—Hulu launches as joint venture (NBC, Fox, Disney)

SOS Coverage

Disney, Hulu, and Project Gemini: The Bundle Didn't Die, It Just Changed Hands.

Jun 2026 · 2 min read·measurement

Top 10 Streaming Shows & Movies This Week: HBO Max Reclaims the Crown as Hulu Holds Strong

Mar 2026 · 3 min read·supply

Disney is folding Hulu into Disney+ and killing the standalone app

Feb 2026 · 1 min read·supply

Disney Abandons Subscriber Reporting, Pivots to Unified Hulu App

Feb 2026 · 1 min read·supply

Disney+ App Overhaul Signals Hulu's Global Takeover

Feb 2026 · 1 min read·demand

Charter and Disney expand bundle truce with Hulu addition

Feb 2026 · 1 min read·supply

Disney buys all of Hulu, vows to keep linear TV in the mix

Feb 2026 · 1 min read·ai

Top 10 Streaming Shows Last Week: Hulu Crashes the Party as HBO Max Refuses to Yield

Feb 2026 · 3 min read·demand

Hulu Reunites the Kardashian Empire, Acquiring the Full ‘KUWTK’ Library

Jan 2026 · 1 min read·supply

Hulu Confirms 'Malcolm in the Middle' Revival with First Trailer and Premiere Date

Dec 2025 · 1 min read·demand