Peacock leverages NBCUniversal's powerhouse content slate -- from Sunday Night Football to next-day broadcast -- to attract a high-value, co-viewing audience. Its advanced ad formats and shoppable units push beyond standard pre-roll into genuine commerce integration.
Comcast Corporation
2026—3,200+ hours of Winter Olympics programming
2024—Reaches 34M paid subscribers
2022—Sunday Night Football exclusive to Peacock (select games)
2020—Peacock launches July 15 as NBCUniversal streaming service
Peacock Goes Vertical. Converting 20% of Viewers (and they're not alone).
Peacock Flexes Streaming Muscle with 4K Super Bowl and Olympics
Peacock Powers Olympics Viewership Rebound
Walmart Adds Peacock to its Bundle in Direct Challenge to Amazon Prime
Macy's Parade Smashes Ratings Records for NBC and Peacock
NBCUniversal bets on NBA to transform Peacock into a sports streaming powerhouse