●Attention Capital | A Weekly Column by Josh Stein - Part Two: The Wrong Wrapper●Attention Capital | A Weekly Column by Josh Stein - Part One: The Largest Attention Allocator in the World●The New Reality for Cord-Cutters: Plex Overhauls Premium Tier Pricing●This Week's StreamScoop Streaming TV Guide●California's Streaming Ad Volume Law Upends Agency Playbooks●The End of Loud Streaming Ads: How California's SB 576 Reshapes National Media●State of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part Two)●SOS. ExclusiveAre You My Mother? Comcast Just Cut Peacock Loose - Here's Who Buys It.●The Pre-Validated Screen: Streamers Trade Reality Dating for BookTok IP●Comcast Just Broke Up With Its Own Business Model. Here's Why Your Streaming Budget Should Care.●State of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part One)●This Week's StreamScoop Streaming TV Guide●Beyond the Follower Count: The 'Social-to-Theatrical' Pipeline Saving the Box Office●Gaming the Front of the Line: A New State of Streaming Contributor Enters the Chat●Sports Teams Have Been Giving Away Their Most Valuable Asset. Kiswe Is Helping Them Take It Back.●Attention Capital | A Weekly Column by Josh Stein - Part Two: The Wrong Wrapper●Attention Capital | A Weekly Column by Josh Stein - Part One: The Largest Attention Allocator in the World●The New Reality for Cord-Cutters: Plex Overhauls Premium Tier Pricing●This Week's StreamScoop Streaming TV Guide●California's Streaming Ad Volume Law Upends Agency Playbooks●The End of Loud Streaming Ads: How California's SB 576 Reshapes National Media●State of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part Two)●SOS. ExclusiveAre You My Mother? Comcast Just Cut Peacock Loose - Here's Who Buys It.●The Pre-Validated Screen: Streamers Trade Reality Dating for BookTok IP●Comcast Just Broke Up With Its Own Business Model. Here's Why Your Streaming Budget Should Care.●State of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part One)●This Week's StreamScoop Streaming TV Guide●Beyond the Follower Count: The 'Social-to-Theatrical' Pipeline Saving the Box Office●Gaming the Front of the Line: A New State of Streaming Contributor Enters the Chat●Sports Teams Have Been Giving Away Their Most Valuable Asset. Kiswe Is Helping Them Take It Back.
Peacock

Peacock

Streaming App
Parent: Comcast Corporation

Peacock serves as the premier destination for live-streaming and culture-defining moments, reaching an estimated 44 million households through high-profile events and title sponsorships like the 2026 Winter Olympics and Super Bowl.

Website
USPI Score (Q4 2025)
Rank #2
View full rankings →

Ad Products

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DSP Integrations

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Corporate Family

Comcast Corporation

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Milestones

2026—3,200+ hours of Winter Olympics programming

2024—Reaches 34M paid subscribers

2022—Sunday Night Football exclusive to Peacock (select games)

2020—Peacock launches July 15 as NBCUniversal streaming service

SOS Coverage

Are You My Mother? Comcast Just Cut Peacock Loose - Here's Who Buys It.

Jun 2026 · 3 min read·distribution

Peacock Doubles Down on Vertical Video to Capture Mobile Streamers

Jun 2026 · 1 min read·supply

Peacock Goes Vertical. Converting 20% of Viewers (and they're not alone).

Mar 2026 · 2 min read·supply

Peacock Powers Olympics Viewership Rebound

Feb 2026 · 1 min read·measurement

Macy's Parade Smashes Ratings Records for NBC and Peacock

Feb 2026 · 1 min read·measurement

Peacock's Subscriber Growth Comes at a Half-Billion Dollar Cost

Feb 2026 · 1 min read·measurement

Peacock Flexes Streaming Muscle with 4K Super Bowl and Olympics

Feb 2026 · 1 min read·supply

Walmart Adds Peacock to its Bundle in Direct Challenge to Amazon Prime

Feb 2026 · 1 min read·demand

NBCUniversal bets on NBA to transform Peacock into a sports streaming powerhouse

Feb 2026 · 2 min read·supply

Roku and NBCUniversal Renew Partnership to Funnel Olympics Viewers to Peacock

Feb 2026 · 1 min read·supply