Peacock serves as the premier destination for live-streaming and culture-defining moments, reaching an estimated 44 million households through high-profile events and title sponsorships like the 2026 Winter Olympics and Super Bowl.
Comcast Corporation
2026—3,200+ hours of Winter Olympics programming
2024—Reaches 34M paid subscribers
2022—Sunday Night Football exclusive to Peacock (select games)
2020—Peacock launches July 15 as NBCUniversal streaming service
Peacock Goes Vertical. Converting 20% of Viewers (and they're not alone).
Macy's Parade Smashes Ratings Records for NBC and Peacock
Peacock's Subscriber Growth Comes at a Half-Billion Dollar Cost
Peacock Flexes Streaming Muscle with 4K Super Bowl and Olympics
Walmart Adds Peacock to its Bundle in Direct Challenge to Amazon Prime
Peacock hikes prices by $3 as its live sports bet gets expensive