Peacock
Streaming AppPeacock serves as the premier destination for live-streaming and culture-defining moments, reaching an estimated 44 million households through high-profile events and title sponsorships like the 2026 Winter Olympics and Super Bowl.
Ad Products
DSP Integrations
Corporate Family
Comcast Corporation
Milestones
2026—3,200+ hours of Winter Olympics programming
2024—Reaches 34M paid subscribers
2022—Sunday Night Football exclusive to Peacock (select games)
2020—Peacock launches July 15 as NBCUniversal streaming service
SOS Coverage
5 Take Tuesday: Paramount is dying, Peacock worth buying, Nielsen can't count, How to avoid the sports bubble, and Creators as a Rights Tier
Are You My Mother? Comcast Just Cut Peacock Loose - Here's Who Buys It.
Peacock Doubles Down on Vertical Video to Capture Mobile Streamers
Peacock Goes Vertical. Converting 20% of Viewers (and they're not alone).
Peacock Powers Olympics Viewership Rebound
Macy's Parade Smashes Ratings Records for NBC and Peacock
Peacock's Subscriber Growth Comes at a Half-Billion Dollar Cost
Peacock Flexes Streaming Muscle with 4K Super Bowl and Olympics
Walmart Adds Peacock to its Bundle in Direct Challenge to Amazon Prime
NBCUniversal bets on NBA to transform Peacock into a sports streaming powerhouse