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Supply Side

While Apple can afford to lose billions, will other streaming players survive?

By SOS. News Desk | Apr 01, 2025

I believe Netflix will continue to lead the market... The challenges for other operators, especially big tech companies like Amazon and Apple, will be very different from those faced by Netflix.

Most home viewers sit blissfully unaware of the silent war raging between household name streaming platforms like Netflix, Apple, Hulu, and Disney. Despite a $4.5B production budget, Apple is losing $1B annually on its streaming service. No matter how much money is thrown into new shows or streaming licenses, providers seem to be neck-and-neck, and barely profitable, while fighting for subscription dollars.

Abdul Haleem, Head of Business Development – APAC with Accedo.tv, global experts in streaming solutions and software, weighs in on the streaming war, noting that very few players will emerge profitable in the midst of intense competition and ever changing user preferences.

Last man standing

Credit: SOS.

Key Takeaways

  • Streaming giants like Netflix, Apple, Hulu, and Disney are locked in fierce competition, with Apple losing $1 billion annually despite a $4.5 billion production budget.
  • Abdul Haleem, Head of Biz Dev APAC at Accedo.tv, predicts only a few platforms will remain profitable due to intense competition and shifting user preferences.
  • Netflix stands out with its strong global presence and investment in live sports, while other big tech companies face different challenges.