YouTube
Streaming AppYouTube is the largest ad-supported video platform on Earth, now commanding the #1 share of TV screen time in the U.S. Its creator-driven ecosystem and Google ad tech integration deliver unmatched scale, targeting precision, and measurement.
Milestones
2024—Commands #1 share of U.S. TV screen time
2022—YouTube Shorts surpasses 50B daily views
2020—YouTube TV surpasses 5M subscribers
2015—YouTube Red (now Premium) subscription service launches
2005—Founded; first video uploaded April 23
SOS Coverage
NEW RESEARCH: Who Owns the Home Screen? YouTube, Netflix, and Roku Battle for Dominance
What Changes as YouTube Becomes TV First? State of the Screens | A Column by Michael Beach
YouTube Already Chose Not to Be Hollywood - Attention Capital | A Column by Josh Stein
How Vizio Fits Into the Walmart Connect Stack and Why Google, YouTube, Yahoo, and Magnite Matter
Netflix and Spotify Paid Jay Shetty $100M for an Audience Built on YouTube
Netflix and YouTube Are Paying ESPN's Debt Service
YouTube Is Running Two Live Attention Experiments at Once. Advertisers Should Be Paying Attention.
YouTube's Ad Pause Is A Data Collection Strategy.
MLB Sees YouTube as Its Farm System for Fans
YouTube Is Winning the Living Room, Not the Attention
News from YouTube
Historical coverage sourced from youtube_blog
Supporting LA first responders with custom e-bikes for LA wildfire response
YouTube’s conversational AI tool is now available on TVs
Discover a new era of brand and creator partnerships on YouTube
YouTube viewership trends from official broadcasters, creators and fans during the Milano Cortina 2026 Winter Olympics
It’s official: YouTube and FIFA team up for the FIFA World Cup 2026™
YouTube and Google at SXSW 2026: A guide to sessions and interactive events
Reimagine: A new AI-powered Remix tool in YouTube Shorts
Expanding likeness detection to civic leaders and journalists
$20 million to support teens' digital wellbeing worldwide
New YouTube top podcast lineups for advertisers
Upfronts 2026: enter the YouTube era at Brandcast May 13
The ultimate guide to watching Coachella 2026 live on YouTube
How to watch NASA’s Artemis II journey on YouTube
Who will take home $1M? YouTube To host live MrBeast competition with 50 top streamers
How to watch the Coachella 2026 livestream on YouTube
Coachella 2026 weekend 1 livestream schedule
Four ways to level up your YouTube Live engagement
How YouTube is helping Americans learn about U.S. history, science and innovation
Coachella weekend two YouTube livestream schedule
Coachella 2026 weekend two YouTube preview
Helping families across Europe build healthy digital habits
First We Feast debuts new series ‘Slice Joint’ on YouTube
Expanding likeness detection to the entertainment industry
How news organisations are thinking video-first
The global campus: How YouTube is empowering learners everywhere
Creators take the spotlight at White House Correspondents' Weekend
A double milestone: 70 years of Eurovision and 20 years of the Eurovision YouTube channel!
The YouTube Partner Program is now live in Armenia
Tune in to EDC Las Vegas on YouTube, live May 15-17
Everything we announced at YouTube Brandcast 2026
New creator shows coming exclusively to YouTube from Dude Perfect, Trevor Noah, Quen Blackwell and more
Coming together to unlock creative potential for the UK
All the YouTube news from today’s Google I/O
Improving AI labels for viewers and creators
New YouTube Premium features podcast fans will love
All your favorite channels, all in one place: FOX One and Peacock join Primetime Channels
YouTube launches landmark creator consultation across 27 EU countries
Introducing Search profiles: A new, official presence for creators on Google
Watch Madonna’s new film 'Confessions II' exclusively on YouTube
Stressed about summer screen time? Here’s what I’ve learned
How to watch the 2026 FIFA World Cup™ on YouTube
YouTube FIFA Creator Cup announced alongside global creator roster for FIFA World Cup 2026™
Watch Stella Lefty’s exclusive ‘Boston’ performance on YouTube
Are you ready for Trevor Noah’s ultimate watch party?
Expanding ways to share on YouTube
ICC and YouTube Expand Global Access to ICC Women’s T20 World Cup 2026
Get closer to the stage with YouTube Music Nights
Where to find YouTube this event season
How we're updating the YouTube Shorts experience
These YouTube creators are capturing the energy of the FIFA World Cup 2026™
We’re partnering with Mark Rober to bring hands-on science to classrooms everywhere
Peacock Premium Plus is now available on YouTube Primetime Channels
How to celebrate America’s 250th birthday on YouTube
Building for families in Türkiye and MENA with new kid accounts
IShowSpeed to lead first-ever YouTube FIFA Creator Cup
How to watch YouTube FIFA Creator Cup
The YouTube creators bringing the hype of FIFA World Cup 2026™ straight to your feed
Exploring YouTube's U.S. impact in 2025
One nation, infinite celebrations: How YouTube brought America’s 250th birthday to life
Making thumbnails easier on YouTube
Our expanded partnership with NBCUniversal: Redefining the modern entertainment subscription
Get creative this back-to-school season
New opportunities to earn and changes to the YouTube Partner Program
What are qualified watch hours and Shorts views for the YouTube Partner Program?
Back to school with YouTube Premium and Google AI Pro
YouTube Shopping Creators can now tag Amazon products
'Ken Burns in the Classroom' arrives on YouTube
YouTube's Pedro Pina delivers the 2026 MacTaggart lecture
ESPN Unlimited is now available on YouTube TV
Dr. Garth talks healthy digital habits with Mummy & Daddy Pig from Peppa Pig
