●Attention Capital | A Weekly Column by Josh Stein - Part Two: The Wrong Wrapper●Attention Capital | A Weekly Column by Josh Stein - Part One: The Largest Attention Allocator in the World●The New Reality for Cord-Cutters: Plex Overhauls Premium Tier Pricing●This Week's StreamScoop Streaming TV Guide●California's Streaming Ad Volume Law Upends Agency Playbooks●The End of Loud Streaming Ads: How California's SB 576 Reshapes National Media●State of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part Two)●SOS. ExclusiveAre You My Mother? Comcast Just Cut Peacock Loose - Here's Who Buys It.●The Pre-Validated Screen: Streamers Trade Reality Dating for BookTok IP●Comcast Just Broke Up With Its Own Business Model. Here's Why Your Streaming Budget Should Care.●State of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part One)●This Week's StreamScoop Streaming TV Guide●Beyond the Follower Count: The 'Social-to-Theatrical' Pipeline Saving the Box Office●Gaming the Front of the Line: A New State of Streaming Contributor Enters the Chat●Sports Teams Have Been Giving Away Their Most Valuable Asset. Kiswe Is Helping Them Take It Back.●Attention Capital | A Weekly Column by Josh Stein - Part Two: The Wrong Wrapper●Attention Capital | A Weekly Column by Josh Stein - Part One: The Largest Attention Allocator in the World●The New Reality for Cord-Cutters: Plex Overhauls Premium Tier Pricing●This Week's StreamScoop Streaming TV Guide●California's Streaming Ad Volume Law Upends Agency Playbooks●The End of Loud Streaming Ads: How California's SB 576 Reshapes National Media●State of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part Two)●SOS. ExclusiveAre You My Mother? Comcast Just Cut Peacock Loose - Here's Who Buys It.●The Pre-Validated Screen: Streamers Trade Reality Dating for BookTok IP●Comcast Just Broke Up With Its Own Business Model. Here's Why Your Streaming Budget Should Care.●State of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part One)●This Week's StreamScoop Streaming TV Guide●Beyond the Follower Count: The 'Social-to-Theatrical' Pipeline Saving the Box Office●Gaming the Front of the Line: A New State of Streaming Contributor Enters the Chat●Sports Teams Have Been Giving Away Their Most Valuable Asset. Kiswe Is Helping Them Take It Back.
The Trade Desk

The Trade Desk

DSP
Parent: The Trade Desk, Inc.

The largest independent demand-side platform, powering programmatic CTV buying at scale. Pioneered OpenPath for direct publisher access and UID2 for identity resolution.

programmaticctvidentity|WebsitePress

SOS Coverage

Amazon and The Trade Desk Spent Q1 Calling Out Programmatic Waste. Magnite and PubMatic Just Responded With Competing Fixes.

Apr 2026 · 2 min read·adtech

Effective Ad Dollars: Amazon VS The Trade Desk Supply Path Debate

Apr 2026 · 3 min read·adtech

Blood Red Moon: The Trade Desk Built a Platform, FPC Wants to Build a Way Around It, and Amazon Is Still Winning.

Mar 2026 · 3 min read·adtech

The Trade Desk’s CFO Revolving Door Keeps Spinning

Jan 2026 · 1 min read·adtech

The Trade Desk's denial of Amazon threat backfires as stock plummets

Oct 2025 · 1 min read·adtech