Attention Capital | A Weekly Column by Josh Stein - Part Two: The Wrong WrapperAttention Capital | A Weekly Column by Josh Stein - Part One: The Largest Attention Allocator in the WorldThe New Reality for Cord-Cutters: Plex Overhauls Premium Tier PricingThis Week's StreamScoop Streaming TV GuideCalifornia's Streaming Ad Volume Law Upends Agency PlaybooksThe End of Loud Streaming Ads: How California's SB 576 Reshapes National MediaState of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part Two)SOS. ExclusiveAre You My Mother? Comcast Just Cut Peacock Loose - Here's Who Buys It.The Pre-Validated Screen: Streamers Trade Reality Dating for BookTok IPComcast Just Broke Up With Its Own Business Model. Here's Why Your Streaming Budget Should Care.State of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part One)This Week's StreamScoop Streaming TV GuideBeyond the Follower Count: The 'Social-to-Theatrical' Pipeline Saving the Box OfficeGaming the Front of the Line: A New State of Streaming Contributor Enters the ChatSports Teams Have Been Giving Away Their Most Valuable Asset. Kiswe Is Helping Them Take It Back.Attention Capital | A Weekly Column by Josh Stein - Part Two: The Wrong WrapperAttention Capital | A Weekly Column by Josh Stein - Part One: The Largest Attention Allocator in the WorldThe New Reality for Cord-Cutters: Plex Overhauls Premium Tier PricingThis Week's StreamScoop Streaming TV GuideCalifornia's Streaming Ad Volume Law Upends Agency PlaybooksThe End of Loud Streaming Ads: How California's SB 576 Reshapes National MediaState of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part Two)SOS. ExclusiveAre You My Mother? Comcast Just Cut Peacock Loose - Here's Who Buys It.The Pre-Validated Screen: Streamers Trade Reality Dating for BookTok IPComcast Just Broke Up With Its Own Business Model. Here's Why Your Streaming Budget Should Care.State of Streaming Presents: Attention Capital | A Column by Josh Stein - WWE Rights Stack (Part One)This Week's StreamScoop Streaming TV GuideBeyond the Follower Count: The 'Social-to-Theatrical' Pipeline Saving the Box OfficeGaming the Front of the Line: A New State of Streaming Contributor Enters the ChatSports Teams Have Been Giving Away Their Most Valuable Asset. Kiswe Is Helping Them Take It Back.
Roku (Universe)

Roku (Universe)

Streaming App
Parent: Roku, Inc.Ticker: ROKU

Roku Channel stands as a dominant platform integrator with 70%+ penetration of all U.S. internet connected households and the highest interoperability, working across virtually every major DSP.

Ad Products

solo-adsroadblock-takeoverinteractive-adspause-adscontextual-targeting

DSP Integrations

display-video-360basisamazon-dspstack-adaptgoogle-dv360viant

Milestones

2024Roku Ads Manager launches self-serve CTV buying

2023Surpasses 80M active accounts

2017IPO on NASDAQ

2008Launches first Roku streaming player

2002Founded by Anthony Wood (former ReplayTV founder)

News from Roku (Universe)

Historical coverage sourced from roku

Roku Chief Financial Officer to Present at Upcoming Conferences

Roku Launches Howdy Service on Prime Video

Vox Creative, Verizon, and Roku to Premiere Soccer Meets America Ahead of World Cup

Roku Launches NCAA March Madness Zone for 2026 Tournament

NFL Films’ “Super Bowl Champions: The 2025 Seattle Seahawks” Premieres Wednesday, March 18 on The Roku Channel

Roku Partners with Texas A&M to Gift Incoming Freshmen with Howdy Streaming Subscription

Roku and X Games Expand U.S. Streaming Rights Partnership with Multi-Year Deal for MoonPay X Games League

Roku Unveils “Roklue,” an All-New Interactive Way to Find Your Next Watch

Roku CFO to Participate in Fireside Chat Hosted by Deutsche Bank

Roku Adds Apple TV to Premium Subscriptions

Roku Founder and CEO to Participate in Fireside Chat Hosted by Morgan Stanley

Roku and iSpot Bring Outcome-Based Optimization to Streaming

Roku Releases Fourth Quarter and Full Year 2025 Financial Results

NBCUniversal and Roku Launch the NBC Winter Olympics Experience

Roku to Announce Fourth Quarter 2025 Financial Results on Feb. 12, 2026

Box-Office Blockbuster “Wicked: For Good” Marks Its At-Home Debut with an Exclusive “Live from Roku City” New Year’s Celebration

Roku Introduces Howdy™ Mobile App, Expanding Affordable Ad-Free Streaming

Roku Launches Howdy in Mexico, an Ad-Free Subscription Video Service

Roku Will Exclusively Stream Savannah Bananas Game Package

Roku to Announce First Quarter 2026 Financial Results on April 30

Roku Originals Launches “Gamechangers” Anthology Series with “Gamechangers: The Ashlyn Harris Story”

Roku Surpasses 100 Million Streaming Households, a Historic Milestone for the Streaming Era

Roku Launches “Roku City Dash,” an Original Interactive Game Within the Fan-Favorite Screensaver

Roku Introduces Roku Curate, a Streamlined Advertising Solution for Better Business Outcomes

Roku Adds Peacock to Premium Subscriptions and Introduces New Live Content Features

The CW Network Sets Partnership with The Roku Channel for Next-Day Streaming of CW Entertainment Programming

Roku Releases First Quarter 2026 Financial Results

Roku Launches the WNBA Zone for 2026 Season

Roku to Serve as the North American Streaming Home for the Inaugural Enhanced Games

Roku Introduces Creator Destination and Brings New Creator FAST Channels to The Roku Channel

Roku Unveils New TV Home Screen for the Next Era of Streaming

Roku CFO to Participate in Fireside Chat Hosted by Evercore ISI

Roku Introduces NHL Zone Ahead of 2026 Stanley Cup Final

Roku Originals Celebrates the Greatest Women in Sports with “Gamechangers: America’s Top 25 Female Athletes,” Executive Produced by Sue Bird, Alex Morgan, and Peyton Manning

Roku Originals Heats Up “Summer Sparks” Scripted Feature Starring Jesse Metcalfe and Kathryn Davis

Smartly and Roku Bring Social Performance Playbook to the Biggest Screen at Home

Florida Attorney General James Uthmeier and Roku Announce Resolution of Digital Privacy Enforcement Action

Roku Originals Spotlights WNBA Trailblazers in “Gamechangers: Mother/Athlete”