Roku commands the largest connected TV operating system in the U.S., giving advertisers unmatched scale across the entire streaming ecosystem. Its first-party data from 80M+ active accounts powers precise targeting and closed-loop measurement that few platforms can rival.
2024—Roku Ads Manager launches self-serve CTV buying
2023—Surpasses 80M active accounts
2017—IPO on NASDAQ
2008—Launches first Roku streaming player
2002—Founded by Anthony Wood (former ReplayTV founder)
Historical coverage sourced from roku
Roku Launches Howdy Service on Prime Video
Vox Creative, Verizon, and Roku to Premiere Soccer Meets America Ahead of World Cup
Roku Launches NCAA March Madness Zone for 2026 Tournament
NFL Films’ “Super Bowl Champions: The 2025 Seattle Seahawks” Premieres Wednesday, March 18 on The Roku Channel
Roku Partners with Texas A&M to Gift Incoming Freshmen with Howdy Streaming Subscription
Roku and X Games Expand U.S. Streaming Rights Partnership with Multi-Year Deal for MoonPay X Games League
Roku Unveils “Roklue,” an All-New Interactive Way to Find Your Next Watch