Amazon and The Trade Desk Spent Q1 Calling Out Programmatic Waste. Magnite and PubMatic Just Responded With Competing Fixes.
Did PubMatic Just Compress the Streaming Supply Chain Into a Single Prompt?
PubMatic and BrightLine Bet on Shoppable TV Ads
Comscore, Adelaide, and PubMatic parter up on attention metrics to sharpen programmatic buys