Prime Video is the streaming destination for the connected household. Being the Screen-to-Cart powerhouse makes it the definitive full-funnel choice for advertisers who want to bridge the gap between premium streaming and immediate retail conversion, on Amazon and off.
Amazon.com, Inc.
2025—Ads launch to 115M+ monthly U.S. viewers
2024—Thursday Night Football averages 14.3M viewers
2016—Prime Video launches globally in 200+ countries
2011—Amazon Instant Video launches for Prime members
2006—Amazon Unbox digital video store launches
Historical coverage sourced from amazon_news
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