●The Talent Signal: Who's hiring in Streaming TV?●What's Streaming? The StreamScoop Streaming TV Guide for the Week of August 30, 2026●StreamScoop Presents: The ESPN App: One Year Later●The Capital Side of the Canary - Attention Capital | A Column by Josh Stein●SOS. ExclusiveThe Debate Is Over. The Pricing Isn't. Today's News, and the Podcast That Explains It●SOS. ExclusiveNEW RESEARCH: Who Owns the Home Screen? YouTube, Netflix, and Roku Battle for Dominance●What Changes as YouTube Becomes TV First? State of the Screens | A Column by Michael Beach●SOS. ExclusiveThe Talent Signal: Who's hiring in streaming?●What's Streaming? The StreamScoop Streaming TV Guide for the Week of August 23, 2026●What's Streaming? The StreamScoop Streaming TV Guide for the Week of August 16, 2026●The Device Home Screen Is the Battlefield: August 2026 Unified Streaming Power Index●The Talent Signal: Who's hiring in streaming?●The Return of the Commercial Break: Ad Tiers Take Over Streaming Monetization●SOS. ExclusiveNew Podcast: Viant Earnings Brunch with Jon Schulz, CMO of Viant●The Living Room Audio Blitz: Turning Podcast Ads into TV Commercials●The Talent Signal: Who's hiring in Streaming TV?●What's Streaming? The StreamScoop Streaming TV Guide for the Week of August 30, 2026●StreamScoop Presents: The ESPN App: One Year Later●The Capital Side of the Canary - Attention Capital | A Column by Josh Stein●SOS. ExclusiveThe Debate Is Over. The Pricing Isn't. Today's News, and the Podcast That Explains It●SOS. ExclusiveNEW RESEARCH: Who Owns the Home Screen? YouTube, Netflix, and Roku Battle for Dominance●What Changes as YouTube Becomes TV First? State of the Screens | A Column by Michael Beach●SOS. ExclusiveThe Talent Signal: Who's hiring in streaming?●What's Streaming? The StreamScoop Streaming TV Guide for the Week of August 23, 2026●What's Streaming? The StreamScoop Streaming TV Guide for the Week of August 16, 2026●The Device Home Screen Is the Battlefield: August 2026 Unified Streaming Power Index●The Talent Signal: Who's hiring in streaming?●The Return of the Commercial Break: Ad Tiers Take Over Streaming Monetization●SOS. ExclusiveNew Podcast: Viant Earnings Brunch with Jon Schulz, CMO of Viant●The Living Room Audio Blitz: Turning Podcast Ads into TV Commercials

Nielsen

Nielsen

Data & Measurement

Parent: Nielsen Holdings

The legacy measurement standard for TV audiences. Nielsen ONE cross-platform measurement is the industry's primary currency for linear and streaming reach.

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SOS Coverage

5 Take Tuesday: Paramount is dying, Peacock worth buying, Nielsen can't count, How to avoid the sports bubble, and Creators as a Rights Tier

Jul 2026 · 6 min read·measurement

Nielsen Delayed The Gauge. Here's What Media Buyers Should Do Before March 24.

Mar 2026 · 6 min read·measurement

Nielsen Rolls Out 200+ Advanced Segments to Defend Its Ratings Throne

Mar 2026 · 1 min read·measurement

Nielsen and Roku Join Forces to Fix TV Ad Measurement

Feb 2026 · 1 min read·measurement

Nielsen Says ESPN's College Hoops Ratings Are Soaring, But There's a Catch

Feb 2026 · 1 min read·measurement

Nielsen Deploys Wearables to Finally Count Your Super Bowl Party

Feb 2026 · 1 min read·measurement

Nielsen: Brands Have a $2 Trillion Blind Spot With Black Consumers

Jan 2026 · 1 min read·demand

Court Freezes Nielsen's Radio Ratings Policy in Antitrust Fight

Jan 2026 · 1 min read·measurement

Nielsen and Lionsgate Build a Rosetta Stone for TV Ratings

Nov 2025 · 1 min read·measurement

Nielsen Taps Ad Vet Peter Naylor to Mend Client Fences

Nov 2025 · 1 min read·supply

Exclusive Insights

The 2026 Advertiser's Guide to Streaming TV

Free Ebook Download

The 2026 Advertiser's Guide to Streaming TV

Download State of Streaming's 2026 Advertiser's Guide to Streaming TV — featuring key insights on the trends, creative strategies, and full-funnel attribution modern brands need to reach cord-cutters and drive real business outcomes.