●The Talent Signal: Who's hiring in Streaming TV?●What's Streaming? The StreamScoop Streaming TV Guide for the Week of August 30, 2026●StreamScoop Presents: The ESPN App: One Year Later●The Capital Side of the Canary - Attention Capital | A Column by Josh Stein●SOS. ExclusiveThe Debate Is Over. The Pricing Isn't. Today's News, and the Podcast That Explains It●SOS. ExclusiveNEW RESEARCH: Who Owns the Home Screen? YouTube, Netflix, and Roku Battle for Dominance●What Changes as YouTube Becomes TV First? State of the Screens | A Column by Michael Beach●SOS. ExclusiveThe Talent Signal: Who's hiring in streaming?●What's Streaming? The StreamScoop Streaming TV Guide for the Week of August 23, 2026●What's Streaming? The StreamScoop Streaming TV Guide for the Week of August 16, 2026●The Device Home Screen Is the Battlefield: August 2026 Unified Streaming Power Index●The Talent Signal: Who's hiring in streaming?●The Return of the Commercial Break: Ad Tiers Take Over Streaming Monetization●SOS. ExclusiveNew Podcast: Viant Earnings Brunch with Jon Schulz, CMO of Viant●The Living Room Audio Blitz: Turning Podcast Ads into TV Commercials●The Talent Signal: Who's hiring in Streaming TV?●What's Streaming? The StreamScoop Streaming TV Guide for the Week of August 30, 2026●StreamScoop Presents: The ESPN App: One Year Later●The Capital Side of the Canary - Attention Capital | A Column by Josh Stein●SOS. ExclusiveThe Debate Is Over. The Pricing Isn't. Today's News, and the Podcast That Explains It●SOS. ExclusiveNEW RESEARCH: Who Owns the Home Screen? YouTube, Netflix, and Roku Battle for Dominance●What Changes as YouTube Becomes TV First? State of the Screens | A Column by Michael Beach●SOS. ExclusiveThe Talent Signal: Who's hiring in streaming?●What's Streaming? The StreamScoop Streaming TV Guide for the Week of August 23, 2026●What's Streaming? The StreamScoop Streaming TV Guide for the Week of August 16, 2026●The Device Home Screen Is the Battlefield: August 2026 Unified Streaming Power Index●The Talent Signal: Who's hiring in streaming?●The Return of the Commercial Break: Ad Tiers Take Over Streaming Monetization●SOS. ExclusiveNew Podcast: Viant Earnings Brunch with Jon Schulz, CMO of Viant●The Living Room Audio Blitz: Turning Podcast Ads into TV Commercials

Google TV

Google TV

Streaming App

Parent: Alphabet Inc.HQ: Mountain View, CAFounded: 2020

Google's unified entertainment platform aggregating content from 10,000+ apps with personalized recommendations and live TV.

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Corporate Family

Alphabet Inc.

Display & Video 360DSP

YouTubeStreaming App

YouTube TVStreaming App

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Substack Moves Beyond Newsletters with Apple TV and Google TV Partnership

Jan 2026 · 1 min read·adtech

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The 2026 Advertiser's Guide to Streaming TV

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The 2026 Advertiser's Guide to Streaming TV

Download State of Streaming's 2026 Advertiser's Guide to Streaming TV — featuring key insights on the trends, creative strategies, and full-funnel attribution modern brands need to reach cord-cutters and drive real business outcomes.