Marketers should understand the data and what that means to the business they're working with. What does that data mean for your client? How does that work for their specific business needs?
SOS. Weekly report
SPOTLIGHT FEATURE
industry voices this week
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Our approach recognizes the importance of identity data to today’s marketing strategies while allowing us to take advantage of the limitless opportunities for growth we can create by moving beyond them.
Lauren Wetzel
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This new format is a win-win-win for brands, creators, and users, and we’ve been excited by the early results of our tests which have proven this out.
Stephanie Latham
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The dirty secret is that search steals a lot of credit from TV, and we see that in the data. Once people understand the analytics around that, they’ll heavy-up on TV as the most performant medium.
Jason Fairchild
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If you’re a brand that’s scaling Instagram, TikTok and Reddit, we want you to be thinking, ‘Okay, the next channel is going to be TV and premium video’.
James Borow
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The operational demands of premium IP versus mass distribution differ significantly in priority, agility, efficiency, and scale.
Hemant Soni
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I believe Netflix will continue to lead the market... The challenges for other operators, especially big tech companies like Amazon and Apple, will be very different from those faced by Netflix.
Abdul Haleem
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