SOS. Weekly report

SPOTLIGHT FEATURE

Ad Tech

How rewarded ads are turning the user funnel into a habit-building engine

industry voices this week

I saw firsthand just how little competition there truly was for publishers and what that did to the marketplace; regardless of what a publisher wanted to do, or which vendors they looked at, you still always needed GAM.

John Douglas

Ad Tech Leader, Ex-Amazon

If you’re a brand that’s scaling Instagram, TikTok and Reddit, we want you to be thinking, ‘Okay, the next channel is going to be TV and premium video’.

James Borow

VP of Product and Engineering, Universal Ads

The operational demands of premium IP versus mass distribution differ significantly in priority, agility, efficiency, and scale.

Hemant Soni

Product Delivery Architect, Capgemini

I believe Netflix will continue to lead the market... The challenges for other operators, especially big tech companies like Amazon and Apple, will be very different from those faced by Netflix.

Abdul Haleem

Head of Business Development - APAC, Accedo.tv

Marketers should understand the data and what that means to the business they're working with. What does that data mean for your client? How does that work for their specific business needs?

Patricia Penachio Tanabe

Founder & Head of Marketing, Arbos Digital

The dirty secret is that search steals a lot of credit from TV, and we see that in the data. Once people understand the analytics around that, they’ll heavy-up on TV as the most performant medium.

Jason Fairchild

CEO and Co-Founder, tvScientific

This new format is a win-win-win for brands, creators, and users, and we’ve been excited by the early results of our tests which have proven this out.

Stephanie Latham

VP of Global Brand Partnerships and Advertising, Roblox