As humans become increasingly surrounded by AI, machine learning, virtual reality, and social media, it’s more important than ever for brands to truly connect with their audience.
SOS. Weekly report
SPOTLIGHT FEATURE
industry voices this week
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If you’re a brand that’s scaling Instagram, TikTok and Reddit, we want you to be thinking, ‘Okay, the next channel is going to be TV and premium video’.
James Borow
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I saw firsthand just how little competition there truly was for publishers and what that did to the marketplace; regardless of what a publisher wanted to do, or which vendors they looked at, you still always needed GAM.
John Douglas
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The operational demands of premium IP versus mass distribution differ significantly in priority, agility, efficiency, and scale.
Hemant Soni
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I believe Netflix will continue to lead the market... The challenges for other operators, especially big tech companies like Amazon and Apple, will be very different from those faced by Netflix.
Abdul Haleem
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Our approach recognizes the importance of identity data to today’s marketing strategies while allowing us to take advantage of the limitless opportunities for growth we can create by moving beyond them.
Lauren Wetzel
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Marketers should understand the data and what that means to the business they're working with. What does that data mean for your client? How does that work for their specific business needs?
Patricia Penachio Tanabe
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