The operational demands of premium IP versus mass distribution differ significantly in priority, agility, efficiency, and scale.
SOS. Weekly report
SPOTLIGHT FEATURE
industry voices this week
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As humans become increasingly surrounded by AI, machine learning, virtual reality, and social media, it’s more important than ever for brands to truly connect with their audience.
Emmanuel Probst
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The dirty secret is that search steals a lot of credit from TV, and we see that in the data. Once people understand the analytics around that, they’ll heavy-up on TV as the most performant medium.
Jason Fairchild
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This new format is a win-win-win for brands, creators, and users, and we’ve been excited by the early results of our tests which have proven this out.
Stephanie Latham
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The cable company has become the modern-day telco. What's old is new again. Just like cable took business from the telcos, fiber is now going to take business from cable.
Andy Abramson
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Our approach recognizes the importance of identity data to today’s marketing strategies while allowing us to take advantage of the limitless opportunities for growth we can create by moving beyond them.
Lauren Wetzel
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Marketers should understand the data and what that means to the business they're working with. What does that data mean for your client? How does that work for their specific business needs?
Patricia Penachio Tanabe
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