Our approach recognizes the importance of identity data to today’s marketing strategies while allowing us to take advantage of the limitless opportunities for growth we can create by moving beyond them.
SOS. Weekly report
SPOTLIGHT FEATURE
Demand Side
The Last Town Square: How auto giants chase niche and priceless moments to cut through
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industry voices this week
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The dirty secret is that search steals a lot of credit from TV, and we see that in the data. Once people understand the analytics around that, they’ll heavy-up on TV as the most performant medium.
Jason Fairchild
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The operational demands of premium IP versus mass distribution differ significantly in priority, agility, efficiency, and scale.
Hemant Soni
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I saw firsthand just how little competition there truly was for publishers and what that did to the marketplace; regardless of what a publisher wanted to do, or which vendors they looked at, you still always needed GAM.
John Douglas
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The cable company has become the modern-day telco. What's old is new again. Just like cable took business from the telcos, fiber is now going to take business from cable.
Andy Abramson
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Marketers should understand the data and what that means to the business they're working with. What does that data mean for your client? How does that work for their specific business needs?
Patricia Penachio Tanabe
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This new format is a win-win-win for brands, creators, and users, and we’ve been excited by the early results of our tests which have proven this out.
Stephanie Latham
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