Marketers should understand the data and what that means to the business they're working with. What does that data mean for your client? How does that work for their specific business needs?
SOS. Weekly report
SPOTLIGHT FEATURE
industry voices this week
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Our approach recognizes the importance of identity data to today’s marketing strategies while allowing us to take advantage of the limitless opportunities for growth we can create by moving beyond them.
Lauren Wetzel
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I saw firsthand just how little competition there truly was for publishers and what that did to the marketplace; regardless of what a publisher wanted to do, or which vendors they looked at, you still always needed GAM.
John Douglas
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The lines are very blurred between social and streaming on a device. If you are a brand that is creating social videos, you should absolutely be talking to your publishing partners and seeing if you can get those videos on that large screen.
Jean Carucci
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As humans become increasingly surrounded by AI, machine learning, virtual reality, and social media, it’s more important than ever for brands to truly connect with their audience.
Emmanuel Probst
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The dirty secret is that search steals a lot of credit from TV, and we see that in the data. Once people understand the analytics around that, they’ll heavy-up on TV as the most performant medium.
Jason Fairchild
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This new format is a win-win-win for brands, creators, and users, and we’ve been excited by the early results of our tests which have proven this out.
Stephanie Latham
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