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Measurement

Streaming TV viewership overtakes cable and broadcast for the first time: Nielsen

Ad Technology

How DoubleVerify’s new AI tool ‘DV Authentic’ tackles walled garden ad dilemmas

Ad Technology

Comscore, Adelaide, and PubMatic parter up on attention metrics to sharpen programmatic buys

Ad Technology

LG powers up partner TVs with smarter AI-driven webOS Hub 3.0

Ad Technology

Netflix expands ad reach in fresh programmatic deal with Yahoo

Ad Technology

Lyft picks up its ad game with new video formats and measurement pacts

Demand Side

Shoppable TV viewers want value, not just vanity personalization: Roku & Dentsu study

Supply Side

NWA wrestling show pins down exclusive Roku streaming deal

Demand Side

How tariff whiplash is reshaping consumer values and spending habits

Demand Side

How gaming is driving CTV’s destiny to reshape performance marketing