The NHL and Sony announced a multiyear global technology partnership to enhance fan experiences with advanced tracking and AI-driven visuals.
Sony’s Hawk-Eye technology, used in all NHL arenas, will now capture detailed player data for new live animated visualizations.
The partnership includes investment in Sony’s imaging and broadcast products to improve game footage quality and variety.
The National Hockey League and Sony have inked a new multiyear global technology pact, deepening their existing collaboration to further integrate advanced tracking, AI-driven animated visuals, and broader broadcast tech, all designed to reshape how fans experience the game.
Pixel-perfect plays: The league plans to offer fans unprecedented perspectives, leveraging Sony’s Hawk-Eye technology, which has been a fixture in all 32 NHL arenas since 2015 for replay reviews and now captures 29 skeletal points on players plus three on sticks, as detailed by ESPN. This granular data is fundamental for new live animated visualizations and will underpin future mobile app and XR experiences.
Cartoon capers: Get ready for more animated hockey, as Sony’s Beyond Sports unit, an NHL collaborator since 2018, will ramp up production of IP-driven content. Past projects like the “NHL Big City Greens Classic” and “NHL Blast on Roblox“—which rapidly drew over a million users in its debut month—demonstrate how this tech transforms NHL EDGE puck and player tracking data into engaging formats, especially for younger demographics.
Power play partnership: This isn’t just about on-ice tech; the deal encompasses wider investment in Sony’s imaging and broadcast products to improve game footage quality and variety. “Partnering with Sony…will help further the goals of our technology efforts to engage passionate NHL fans around the globe,” said David Lehanski, NHL Executive Vice President of Business Development & Innovation in Wednesday’s announcement. Sony executives echoed this, with Theresa Alesso, President of Imaging Products and Solutions Americas, affirming commitment to “helping create the future of sports through technology.”
The next face-off: This expanded alliance signals a clear drive to make hockey more immersive and data-rich, betting that deeper technological integration—from smarter cameras to more playful animated broadcasts—will score big with viewers.
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Beyond the Rink: Meanwhile, the NBA last year made major moves in media and tech, signing landmark 11-year deals that will bring all nationally televised games to major streaming platforms like Prime Video and Peacock, which promises interactive features for younger fans. The NBA Launchpad program also continues to foster innovation in areas like automated officiating and fan engagement.
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