LG Electronics launches webOS Hub 3.0, an AI-enhanced TV platform for third-party brands, aiming to improve user experience and B2B partnerships.
The platform integrates AI features like Voice Recommendation and AI Picture, utilizing advanced SoC technology for better performance.
LG’s strategy includes expanding its platform beyond its hardware, offering AI-driven experiences to more TV manufacturers.
LG Electronics has launched webOS Hub 3.0, an AI-enhanced version of its TV platform for third-party brands, designed to deliver richer UX and uplevel its B2B partnerships.
Intelligence injection: The upgraded platform integrates several AI-driven features, including Voice Recommendation powered by ThinQ AI, “AI Picture with Neural Network Super Resolution,” and an “AI Sound” function to minimize noise and clarify voices. LG states this new iteration also utilizes advanced System-on-Chip (SoC) technology for distinct performance gains over its predecessor.
Content and connectivity: Users get access to numerous OTT services and LG Channels, the company’s FAST service now offering 4,000 channels globally. Gamers benefit from a new Gaming Portal, while other enhancements include Multiview, Always On Display, and support for Wi-Fi 6 and Auracast Bluetooth audio.
Data debates brewing: While LG promotes these advancements, its broader webOS ecosystem has previously faced scrutiny regarding its data collection practices, as reported by ChannelNews. Questions persist about the extent of user data gathered, though LG’s public stance is that this data helps tailor individual user experiences.
Also on the screen: LG’s rollout of webOS Hub 3.0 underscores its strategy to expand its platform footprint beyond its own hardware, offering a sophisticated, AI-driven experience to a wider range of TV manufacturers and their customers. Separately, LG also recently unveiled its own 2025 TV lineup, which will feature new proprietary AI processors and a suite of updated smart features.
Reading Recap:
© Copyright 2025 State of Streaming
