Jellyfish launches AI-powered media platform to automate media research, content strategy, and campaign activation.
Early testing shows a 65% reduction in campaign launch times and a 22% drop in infrastructure costs.
Despite automation, Jellyfish still emphasizes the need for human oversight in strategic decisions and continues to hire.
Jellyfish wants to ‘Move Faster, Smarter, Together‘ with a new AI-powered media platform alongside a major rebrand. The end-to-end solution automates media research, content strategy, and campaign activation on platforms like Google, Meta, and Amazon—cutting manual tasks so teams can refocus on higher-level strategy.
Efficiency gains: Early testing shows campaign launch times reduced by 65%, and marketers also see a 22% drop in infrastructure costs, a performance lift of around 30%, and automated corrections every 15 minutes for real-time optimization. Even for brands managing billions in media budgets, the agents enable tighter tracking, faster pivots, and minimal wasted spend.
Autonomous marketing: Jellyfish’s offering demonstrates how AI has the potential to run entire marketing functions autonomously. Its parent, the Brandtech Group, has pursued generative AI since 2018, investing in platforms like Pencil.
Job displacement concerns: But the rise of automation brings valid concerns about job displacement —particularly for junior roles that handle insertion orders and data entry. For its part, Jellyfish maintains it’s still hiring while using AI to offload tedious tasks. Human oversight is still essential for big strategic decisions, such as shifting budgets between platforms.
© Copyright 2025 State of Streaming
