DoubleVerify launches DV Authentic AdVantage, an AI-driven platform to enhance media quality and campaign results in closed video environments.
The platform integrates Scibids AI with existing quality checks, addressing the tradeoff between premium reach and media quality.
Built on DV Media AdVantage Platform, it consolidates verification, AI optimization, and outcome measurement.
DoubleVerify unveiled DV Authentic AdVantage, an AI-driven platform designed to help advertisers balance media quality with campaign results inside closed-off video environments by integrating its Scibids AI with existing quality checks. This launch responds to advertiser calls for better performance and accountability in their digital ad spend.
Tradeoff terminated: CEO Mark Zagorski says DV Authentic AdVantage confronts what many see as the classic advertiser Catch-22: the tradeoff between premium reach and media quality. He stated the technology “eliminates that compromise” to boost efficiency and results within walled gardens.
MAPping the future: The new tool is built on DoubleVerify’s broader DV Media AdVantage Platform (DV MAP), which consolidates verification, AI-powered optimization via Scibids AI, and outcome measurement using technology from its Rockerbox acquisition. DV MAP is structured around three pillars: Verify (brand safety), Optimise (AI-driven efficiency), and Prove (campaign impact).
Paradigm pivot: This platform strategy, integrating its 2023 Scibids purchase and early 2025 Rockerbox addition, marks DoubleVerify’s move from a verification specialist to what it terms a “full-spectrum media effectiveness platform.” The company states this change directly addresses advertiser demand for increased clarity and demonstrable ROI on their digital investments.
Beyond the launch: DoubleVerify is betting that combining quality assurance with AI-driven performance in one package will offer a compelling solution for brands navigating the complexities of major video platforms. Meanwhile, DoubleVerify’s broader mission emphasizes strengthening the digital ad ecosystem by preserving fair value exchange between buyers and sellers, a goal underpinning its technology developments.
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