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Supply Side

Amazon and Roku ink CTV ad alliance serving 80 million homes

NWA wrestling show pins down exclusive Roku streaming deal

Primetime is dead, flexibility is king for streaming ads, says new study from Roku & MAGNA

OpenSincera signals a new ‘Programmatic 3.0’ era, but are culture and data ready?

WBD’s ‘Storyverse’ bets on nostalgia and familiar characters to revamp its ad supply

Netflix overhaul adds AI-driven search and TikTok-style discovery

iSpot report shows linear TV spend rising despite falling viewership as advertisers chase quality

As cable subscribers dwindle, ESPN bets on a new streaming strategy to capture sports fans

NBCUniversal bets on NBA to transform Peacock into a sports streaming powerhouse

Now in 90M households, Roku shifts from incremental player to advertising powerhouse

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