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Demand Side

Shoppable TV viewers want value, not just vanity personalization: Roku & Dentsu study

How tariff whiplash is reshaping consumer values and spending habits

How gaming is driving CTV’s destiny to reshape performance marketing

Netflix doubles down on live engagement with a revamped Tudum event

Big Tech blasted in new report for fueling ‘industrial scale’ video piracy

CTV recaptures cord cutters attention and lost dollars, all while fostering real connection

Experts say it’s a ‘buyer’s market’ ripe for advertisers to seize control and reshape media deals

Borrell report highlights $100 billion milestone for local advertising’s digital dominance

How TelevisaUnivision plans to captivate Gen Z from microdramas to music festivals

Google declares the end of the linear marketing funnel at IAB NewFronts

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