Ad Technology

Ad Technology

Comcast’s FreeWheel & German media leader ProSiebenSat.1 team up to tackle European ad maze

Ad Technology

How DoubleVerify’s new AI tool ‘DV Authentic’ tackles walled garden ad dilemmas

Ad Technology

Comscore, Adelaide, and PubMatic parter up on attention metrics to sharpen programmatic buys

Ad Technology

LG powers up partner TVs with smarter AI-driven webOS Hub 3.0

Ad Technology

Netflix expands ad reach in fresh programmatic deal with Yahoo

Ad Technology

Uber targets ‘Gen Uber’ with immersive brand experiences in-app and on the road

Ad Technology

Lyft picks up its ad game with new video formats and measurement pacts

Ad Technology

With Xandr gone, marketers turn to AI-enabled storytelling and raw data

Ad Technology

Navigating the video vortex and the future of FAST channel investment in regulated industries

Ad Technology

Google’s Flow and Veo 3 AI filmmaking tools spark endless creativity and concerns