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SoS News Desk

Streaming TV viewership overtakes cable and broadcast for the first time: Nielsen

Comcast’s FreeWheel & German media leader ProSiebenSat.1 team up to tackle European ad maze

How DoubleVerify’s new AI tool ‘DV Authentic’ tackles walled garden ad dilemmas

Comscore, Adelaide, and PubMatic parter up on attention metrics to sharpen programmatic buys

LG powers up partner TVs with smarter AI-driven webOS Hub 3.0

Amazon and Roku ink CTV ad alliance serving 80 million homes

Netflix expands ad reach in fresh programmatic deal with Yahoo

Uber targets ‘Gen Uber’ with immersive brand experiences in-app and on the road

Lyft picks up its ad game with new video formats and measurement pacts

Shoppable TV viewers want value, not just vanity personalization: Roku & Dentsu study

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