UK streaming platform Freely is getting a major content injection from Warner Bros. Discovery and CNN as it builds its arsenal for the UK's internet-TV future. The agreement immediately adds the CNN Headlines FAST channel, giving viewers a free, ad-supported feed for global news.

By stacking its lineup with well-known brands from major content partners, Freely is aggressively positioning itself as the default free-to-air entertainment hub for a UK audience that is increasingly choosing to stream live TV. The WBD deal is the latest in a series of expansions for Freely, which has been accelerating its growth by announcing new partners and launching consumer-facing ad campaigns to build its brand.