FanDuel Sports Network, operated by Main Street Sports Group, is making a major play to reach cord-cutters by streaming select live, local NBA and NHL games for free on ad-supported platforms starting in mid-November. The move is a direct challenge to the traditional, costly regional sports network (RSN) model.

• A FAST break: The initiative marks the company's first push into Free Ad-Supported Streaming TV (FAST), a strategy designed to capture younger, digital-first sports fans. It’s a significant departure from the RSN model, which has long relied on expensive cable and satellite subscriptions to reach viewers.

• In front of the paywall: The rollout will place games directly on platforms like Pluto TV, Prime Video, and Samsung TV Plus, with matchups featured prominently in their sports sections. “By bringing games to free streaming platforms that reach hundreds of millions of viewers, we’re making local sports more accessible than ever,” said Eric Ratchman, Chief Revenue Officer at Main Street Sports Group.

• The long game: This launch is just the first phase of a more ambitious plan that includes a dedicated 24/7 FAST channel in 2026. The strategy isn't just about free access; it's a funnel for growth, as FanDuel Sports Network says early data shows its integrated prompts are already converting free viewers into paid subscribers.

This is a crucial experiment for the future of local sports broadcasting. By trading guaranteed subscription revenue for the potential of wider reach and ad-supported growth, FanDuel is testing a new survival strategy for a business model on the ropes.

FanDuel's move comes as the entire sports media industry is in flux, with YouTube TV reportedly exploring a new skinny bundle and Comcast's leadership openly discussing M&A. The pressure is mounting across the board for legacy media companies to innovate, as many believe traditional TV groups need to get in the "3.0 game" to survive.