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May 16, 2025

Microsoft shutters Xandr, pivots to AI-driven ad platform

From HBO Max to Max to HBO Max, WBD acknowledges the irony and leans into the re-re-rebrand

WBD’s ‘Storyverse’ bets on nostalgia and familiar characters to revamp its ad supply

Netflix overhaul adds AI-driven search and TikTok-style discovery

How TelevisaUnivision plans to captivate Gen Z from microdramas to music festivals

Netflix evolves its ad suite with AI and data, touting 94 million monthly users

iSpot report shows linear TV spend rising despite falling viewership as advertisers chase quality

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